Persona Branding, blog, Build brand, Champions, Jobs Selecting, Learning Management System, Online Course

You have worked really hard to reach to a position you are in today. You are in a senior role with more than 10 or 15 years of experience. From here on, you don’t win jobs based on your interviews. It is purely based on how your potential employers find you. 

 

Building a Brand for yourself is vital to go to the next level in your career. 

 

Below are some practical, attainable, and very cost-effective ways to build your brand and move to achieve the next big thing in your career. 


3 Simple Ways to Build your Brand 


1. Start Expressing your Thoughts and Opinions:

As you have been in the domain for more than a decade, you for sure know many things which the world around you might even can’t think of. Start putting down your thoughts in the form of blogs. Today it is easy to create a blog. You can do it in Medium or LinkedIn Posts to start with. 


Express your thoughts

 

 

Key Points to Remember: 

 

  • Don’t worry about making it look perfect. Nothing is ideal in the world. The more you write, the better it will be. It will then become like a routine. 
  • Use the more accessible channels like Medium, LinkedIn Posts to pen down your thoughts and publish them. 
  • Use Grammarly to do the necessary grammatical checks. 
  • Don’t worry about the number of words, super high-quality images, etc. The thoughts can be small, big. What matters is penning it down. 
  • Just Write as if no one matters to you. 

Marketing Mavericks like Seth Godin, Neil Patel, Rand Fishkin do not write like a publisher. They write just like a normal human being. They are the best people to learn from for brand building. 


2. Go To Events:

Yes. Even today, the events matter. You might have a lot of meetups happening around you on the areas which are of your interest. Join them, attend the meetups. You will meet lovely people out there. You will have a lot of exciting things to share and learn. 


Meeting events

Key Points to Remember: 


  • Don’t aim to attend some big conferences way away from home from day 1. 
  • Start attending the meetups in and around your place. If you don’t find any meet up then its an excellent opportunity for you to create one and gather the like-minded people. 
  • Once in a while, try attending the online conferences and start e-meeting people. 
  • After some time of doing the above points and you start interacting with many people, you can surely go and attend the big ones. 

Companies in the field of accounting, marketing, service, etc. do conduct the big events once in a year wherein all the like-minded people of that industry or domain join in and share the knowledge. 


3. Build Course: 

what would be more rewarding than converting your knowledge into a structured course and selling it to the world. It is a beautiful way to help a lot of people who want to learn new things. Internet is the medium which connects everyone in the world.  


Courses give your brand a real booster. Everyone does not do it. Courses show your commitment to the domain you are in, the confidence you have in your domain, and your willingness to share it to a broader audience for good. These are the qualities is what every employer looks into their senior management hires too 🙂 

Build Course

Key Points to Remember: 


  • You don’t need to be an expert in technology to build and sell your courses. Just record using the platforms like Loom and upload on to FreshLMS and put the pricing. That’s it, you can then start selling your course. Everything related to Hosting, security, payment gateways, member management is taken care of by the FreshLMS platform itself. 
  • Don’t worry if you see a lot of courses or videos on Youtube on your domain. “Bits and Pieces” of information here and there will not give complete knowledge. Your structured course for sure can. 
  • Nothing is perfect. You just have to start it, and as you move on, it will become better day after day. 
  • A consistent parallel income will come your way. Nothing is more satisfying than converting your passion into a regular income. 

You don’t have to create a course on what is HOT, you create a course on what you are expert at, and the world has millions of people who would love to learn from you. There is no Nobel profession than SHARING YOUR KNOWLEDGE


So what are you waiting for? Go ahead and start building your brand. 

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Solopreneur, blog, Uncategorized

I have immense respect for the Solopreneurs and the small businesses. They are the ones who are the backbone of the economy of any country. Sadly they are also the ones who always get overlooked. The government policies are either for unemployed or for the Fortune 500 companies. 


LinkedIn, Freelancer.com, Upwork.com, Dribble, etc. are all filled with solopreneurs. It is these solopreneurs who are sharing their immense knowledge on to these platforms day in day out to search for work. This incredible content is what makes these platforms super popular and reach a valuation of Billions of Dollars. 


Some of the exciting stats on Freelance statistics


In the USA, People who freelance contribute an estimated $715 billion in freelance earnings to the economy


In the UK, the flexibility offered by Britain’s freelancers is worth £21 billion to the UK economy in added value.


Solorpreneurs are not the guys who work on Technology only; they can be a painter, dancer, librarian, chef, musician, writer, sports player, or anyone you can think of. 


Every solopreneur must succeed in what he or she is set out to do. It is the only way our world can be a beautiful place. 


“Happiness makes you more Humane.”


Sure Shot formula of Success for every Solorpreneur or a Small Business owners. 


1. Create Your Brand from Day -100. 

 

Create Your brand

 


Yes, If you are planning to do stuff on your own, then you have to start creating your personal brand. So if you think that after three months you want to begin to do something on your own, then you better start working on your branding from today. 


What is a brand: 

For example I want to work with a freelance content writer Vs. I want to work with Rahul, who writes terrific content


Your prospective customers remembering your name for what you do is a huge differentiating factor between you and others. 


How to create your brand: 


a. Create a Course and Sell or Share: 

 

Packaging your knowledge into a course is a great way to let people know you better. Capture your expertise in videos or documents and make it available to the world for a price or for free. 

The people who take the course are your prospective buyers as they know you better and if you price the course, you can start generating a steady income too 🙂 

 


b. Be Vocal and Be Social:

 

Having a strong opinion in the areas you deal with is very critical. This shows your confidence and your belief in the business areas you deal with. So on whichever social media platform or even or in discussions with your prospective leads, make sure you put your opinion in the right way. 



2. Have Financial Reserve for 6 – 12 months:

 

Financial Reserve



If you are switching from a full-time job to freelancing then make sure you have reserve money to feed yourself, your family and invest into business for at least 6 – 12 months. 


Everyone has a plan until you get punched in the face. 

Be ready for everything, including a not so steady income or no income for the first few months of your solopreneurship. 


3. Make your family comfortable:

Family Planing



Discuss in detail with your family on the pros, cons, and the rationale behind taking this big step in life. You must make your family feel secure and comfortable. You can only then concentrate 110% on the work you are going to do. 


4. Just go for it:

No amount of planning can beat the experience you get while doing.
So don’t let yourself get into the analysis paralysis and don’t move forward. 



All the best for your incredible solopreneur journey. 


Do share your thoughts and ideas so that I can also share it to the world and make every solopreneur successful. 


You can create courses in just a few clicks using FreshLMS. Start building your course today. 

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