LMS, Course Online, E Learning, Learning Experience, Online Course, Online courses, Online Learning, Online Teaching, Teach online, Teaching Online, Training

Education is the passport to the future, for tomorrow belongs to those who prepare for it today.


No industry in the world today is immune to disruption and the pandemic has taught us that they come unannounced. This is primarily the case as the scale of technology adoption and information sharing across the world at the moment is a phenomenon that we have not experienced before, and is challenging every industry to up their game.

It seems that no matter which way you turn today, you hear of business owners speaking of ‘disruption’ in their industries. Whether you support it or not, any change can bring incredible opportunities to your business, but if you are reserved about adapting to disruptions in the marketplace, it can also lead to the demise of your business as there is always someone else ready to jump at the opp
ortunity.


Our recent history has seen many industries be disrupted, and scramble for survival in a changing world. Disruption is truly inescapable, but playing it safe amid it can also have quite unfavorable effects on your business. Let’s look at some ways in which disruption has truly changed the functioning of an industry as we knew it.


Age-Old Industries Disrupted in No Time: 



Taxis were once the most cost-effective and the primary choice of transport for most individuals. But the taxi industry was overnight transformed with the arrival of Uber and the many other such companies that followed suit. Since then, we have never looked back, the way and the ease with which we travel has forever changed. 


Shopping has been quite an important part of people’s lives, an activity sometimes enjoyed solo but often with the company of family. The rise of the eCommerce industry and online shopping has completely changed not just our buying behavior, but also our consumption habits! The pandemic further worked in the favour of the eCommerce industry where sales reached an all-time high of 18% contribution in the United States. 


On-demand deliveries have changed the way the restaurant industry does business.  Back in the day if you were looking at ordering food from a restaurant, you would call them directly to place your order, and they would have their personal delivery executives deliver your items to you. When was the last time you remember doing this, if at all? 


Nowadays, every company is trying to get into the delivery business model to add a revenue channel. 

The travel industry was transformed with the advent of online booking portals, making the job of travel agents close to redundant. Newspapers have seen a steady decline in their circulation numbers as online news portals and blogs have consistently grown. 


The hotel business, which was once the primary means of accommodation has been disrupted with the arrival of Airbnb and other such vacation rental sites. 


The traditional television and movie industry has been overturned with the arrival of OTT platforms like Netflix. 


 We saw the Space industry getting disrupted when Elon Musk introduced reusable rockets. 


Libraries have moved online, and the agricultural industry is witnessing more food being produced with the automation of certain processes. All in all, nearly every industry has or is likely to see quite a distinct disruption in the way they function, sooner or later.


The largest industry disruption we have seen recently has been that of the global education systems. 


When the pandemic hit us this year, over 1 billion students around the world were sent home after schools closed their doors. While some lucky students have been able to resume their education, the struggle continues for a majority. A world that was already struggling with educational inequality, is now dealing with something that is making it even worse by disproportionately affecting the most vulnerable sections of society. 


This conundrum has led many institutions to turn toward Knowledge Commerce or E-Learning and initiating a process for them to go digital. 


When adapting to this new normal, universities have tried to quickly evolve their digital tools and platforms to ensure uninterrupted access by students and learners to their knowledge base. Let’s look at some ways in which universities are leveraging Knowledge Commerce and Online Learning to their benefit today-


How Universities are leveraging LMS for Online Learning 


Offering Nanodegrees


Nanodegrees are really revolutionizing the world of skill training and easing access to jobs on a global scale. They are super flexible for students and generally focus on making students more efficient in a particular skill rather than knowledge sharing on a large scale. In nano degrees, students generally work with collaborative tools like blogs, microsites, video chats, etc, which makes learning easier for them through practice and dialogue. 


The learning material in nano degrees is based on what skills are in demand by industries, making students who acquire them more in demand than others. Some large universities like Harvard Education and Columbia University have recognized the need to develop nano degrees to better equip their students, and have even made these courses available to a larger online community. The importance of nano degrees is going to continue to grow in the coming months.


The One-To-One Online Model


While many believe that student-teacher interactions are far superior in the traditional education system, they fail to realize that way too many students sit in a classroom together which leaves no space for one-to-one interaction with teachers, resulting in students often falling behind in class. With online learning courses, students can learn faster, master more material that is at their fingertips, remember their course work with more clarity, and actually enjoy the process of learning.


The best part about online learning is that it allows students to receive personalized attention from their professors which enables them to further succeed in life. Universities today have the advantage of adopting this model and refining it to best affect them in a positive manner


Increased Brand Reach


By opening up courses online and sharing their knowledge base with a larger audience, universities are taking the advantage of increasing their brand reach as far as they can. When they offer cost-effective courses to people around the globe, more people are going to want to learn from them because of their great brand name. This also works in establishing these universities as thought leaders in the field of education as they can organize free guest lectures on specific topics.

The scale of this is honestly limitless!


Bridging The Gap Between Education And Employment


Online learning systems have been able to achieve one wonderful thing and that is the ability to bridge the gap between education and employment. One major drawback that educational institutions in the world were facing was their inability to keep up with teaching the skills required by various industries as their course plan took priority. By introducing nano degrees, universities are making students better prepared and skilled with abilities that industries are really looking for, thereby increasing employment rates.


Research Made Easy And Accessible


The internet and education apps have made the process of research of course material and accessibility to the same so much easier. Nowadays students can highlight passages they want to refer back to in education apps, make annotations along the way instead of flipping through a book to hunt for course material. 


Being online based, they can literally search for whatever they need and come up with thousands of results to their query.


It has been quite amazing how educational universities, in the last few months,  have been able to adapt themselves to better fit today’s times. The importance and relevance of Online learning and Learning Management Systems cannot be denied and they bring with them a plethora of benefits for the student community. Let’s have a look at what some of these benefits are-


Benefits of LMS for Universities

LMS

Easy Access: Online courses allow ease of use as anyone around the world can access them. No matter where you are, your level of education, social background, gender- none of it comes in between you and learning. Cloud-based also allows students to access material from anywhere


Cost-Effective: Online courses are not half as expensive as their traditional counterparts, which allows students to do as many as they like.


Self-Paced: There is no rush and students can take their own time understanding their courses. Not being pushed to learn as per a pre-planned timetable definitely has positive effects on students.


Flexibility: Online classes have the ultimate advantage of being flexible, which means students can take classes anywhere and anytime.


A Global Perspective

Students doing an online course come from across the globe and bring with them a range of perspectives helping enhance cross-cultural understanding.


These are just some of the benefits that adopting an LMS can bring in for Universities and why doing so is of utmost importance, so universities can stay with the times. In the years to come, we are sure to see universities adopting mobile learning, AR and VR, and other learning tools as they get developed. All these will work toward making learning more engaging and robust for students across the globe.


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Online courses, Course Online, E Learning, Online Learning, Online Teaching, Uncategorized

What is stopping you from creating a few online courses on your own? I am serious. 

You have been helping businesses reach out to the world and make them visible but then as a person, you have limited resources and the only way you can reach out to more is by 

Sharing your knowledge to the world in the form of short online courses 

I am a techie turned entrepreneur and I do look out for some good online courses to learn more about marketing and so are millions of people like me. 

I am not a great advocate of advising for free. You should charge a fee for your online courses and people who love your work and have a pain point in their daily business life will grab it and learn 

12 online courses which I would buy any time 

  1. How to start shortlisting keywords for my business 
  2. How to setup and understand Google Analytics 
  3. How to start a blog and make it SEO Friendly 
  4. How to write a wonderful cold email (Yes cold email still works) 
  5. How to build a social media strategy for the first 30 days 
  6. How to pick and set up a marketing automation system 
  7. How to prevent my emails from going to spam all the time 
  8. How to get the first 1000 visitors to my website 
  9. How to make sure my website is loved by Google (SEO Friendly) 
  10. How to build my website on No Code Software – WordPress or Webflow 
  11. How to set up and run my first Facebook ads 
  12. How to set up and run my first google ad (display and search ) 

There are many No Code platforms where you can build the launch your online courses in no time including the payment gateways and your branding as well. FreshLMS is one of them 🙂 

Don’t hold yourself back and start building short online courses and build your own brand !! 


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Online Learning, Course Online, E Learning, Learning Management System, Learning Management System

Whether it was e-books, video calls, online dating, or online shopping, we have always been skeptical about digital innovations taking over traditional ways of life. But before we knew it, these things became inseparable parts of our lives and memories. Here’s why we reckon the same would happen with online learning as well.


Why do we look at online learning as a challenge?

Fcuk.. I never thought this about online learning 1

There are quite a few legitimate reasons as to why online learning can intimidate, challenge, and put people off in the beginning. The major reasons usually are:

  1. The ‘personal touch’, being able to see your teacher and your classmates is missing, something that feels out of place to a beginner.
  2. Technical glitches are common when it’s a new platform that takes up your internet bandwidth.
  3. Managing time, motivating yourself, scheduling study hours, and overcoming distractions at home, all on your own, take a lot of mental effort.
  4. Communication is vastly different when you only chat with your class and teachers or look at their faces across a screen.
  5. Adapting to all of these changes and the online learning experience in its entirety doesn’t come quickly to everyone and is a very subjective factor.

Take a step back, though. You are probably missing out on the numerous positives of online learning, unknowingly. Everything listed above can be psychologically explained as a negative bias. Once you look beyond it, you might realize a whole new world of possibilities.


Did you ever think about these online learning benefits?

Online Learning

It isn’t just the convenience of not traveling to a physical classroom or not needing to dress up for class. Online learning has a lot more to offer. Here’s how.


It’s easier to ask questions: All the introverts in the house would raise their hands at this one, especially since no one can watch them do so. In the intimidating classroom atmosphere, students who are reserved, apprehensive, or doubtful often skip their queries. In a virtual classroom, no one else has to know when you send your question to the teacher on a separate chat box.

You become an independent learner: You might not realize that the drill of planning, scheduling, or physically removing distractions from your study area, maintaining notes, etc. is actually making you a better learner. In a physical classroom, you work as per schedules, plans, and lectures that have all been organized for you. But when you study from your bedroom or a cafe, it is all up to you. The sense of discipline that these practices can inculcate would surely be helpful for not just becoming a better student, but a better professional as well.

Communication without boundaries: In a physical classroom, your social interactions are limited to teachers and students living within the vicinity of the school. In the case of online learning, you are free to learn from professors across the globe you won’t have access to otherwise. You also get a chance to interact with international students and learn their perspectives.

Technological learning: It’s a fact that you cannot avoid the intrusion of technology in most aspects of life. While you’re trying to learn how to set up your webcam, speakers, headsets, etc., and how to use various online learning and sharing software; you’re also picking up valuable technical skills for your professional and personal life.

Democratized education: Only a decade or two earlier, a student living across the globe would only dream of earning a scholarship and trying their luck at an Ivy League University. Today, this student can realize their dreams to some extent by taking online classes from top international universities at affordable rates, thanks to the savings on physical infrastructure.

In order to reap these and other nuanced benefits of online learning fully, you just need to keep a few starters in mind and be open to good and bad surprises.


How to make the most of online learning

Online Learning 321

New games have new rules. So hop on for an exciting new learning experience with these quick pointers.

  1. Always dedicate a specific time and space for your classes as well as your revisions, assignments, etc. Remove distractions such as the TV, snacks, video games, etc. out of your field of view. Make a strict timetable.
  2. Have a few tests run with the video communication software and other tools your class is planning to use for a smoother experience. This way, you won’t lose any part of the lecture due to technical glitches. 
  3. Have as many one-on-one interactions with your teachers as possible. Chat with them, ask them for personal video calls, and stay in touch with them for your coursework.
  4. Try to interact with your classmates too, and form a virtual study group that can help you stick to your schedule, understand concepts, and collaborates on assignments.
  5. Even if a course is from a reputed university or professor, carefully take note of the course structure to know if it’s really what you’re looking for.
  6. Always check the online learning platform’s policies and services before signing up for a course. These affect everything from course design to the way you interact with teachers.
  7. Make notes. There’s no reason not to, in any class format. Making notes increases retention and ensures that you don’t have to go through entire texts again for referring to a specific point.
  8. Remember that online learning does not make topics ‘easier’ or ‘harder’. The content remains the same while the manner of consumption changes. If you go in with the popular notion of an online course being ‘easy’, you might be disappointed. It would only take as much hard work as an offline course.

To conclude…

The perceived limitations of online learning are nothing but apprehensions for a new way of doing things. They’re natural, and they’re very common. But you would also notice that early adopters usually reap the best benefits out of new technology. If you aren’t an early adopter, that’s alright too. The bug will catch you sooner or later, and you’ll start enjoying it. All you need is an open mind and lots of imagination. 

Sounds similar to what they said when you first went to school? Bingo!


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Teach online, blog, Course Online, E Learning, Learning Management System, Uncategorized

As a teacher, you leave all your troubles behind when you enter a classroom. For those few hours, your only troubles are your students and their education. The classroom as a physical space has been held sacred by teachers for centuries. No wonder you won’t find ready takers for online teaching amongst traditional teachers.

keep reading
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Course Online, E Learning, Learning Management System, Online Course, Online courses, Online Teaching, Uncategorized

What’s the difference between Master Shifu and Mark Manson? Master Shifu didn’t have to market his lessons. 


In the real world, Mark Manson had to build a following on his blog over several years before he could publish a global bestseller, charge for access to his website, and create successful paid online course.


But as an online teacher in 2020, your marketing path isn’t as difficult as his.


Since the pandemic, listings for teaching-related roles on Indian job portal naukri.com have increased four-fold. Every other connection on LinkedIn is either teaching or learning new things online.


The surge only means that the initial phase of convincing a new audience about the credibility of the offering is over, it is now just about convincing them that your personal offering is worth their money and trust.


Secondly, everyone is a social marketer today. Your social media profiles are essentially marketing for yourself, so you’re not exactly new to marketing. If you too have a great online course but not a great marketing plan, here’s where you can start.


Homework for marketing your online course


1.Establish your expert authority

How to Market Online Course and Boost Sales 2

You are the face of the online course. You need more than just a LinkedIn profile to convince students. It starts with simple things such as posting advice on social media and engaging in conversations on Quora and Reddit.


There is something for you to capture on each platform. Make a list of your achievements and promote them strategically on each of them. More importantly, keep reading and sharpening your skills to stay fresh and updated. 


2.Profile your target audience

Online Course

Every good marketer starts with profiling their target audience. Determine who your best prospective student is, and create a few sample profiles based on the following questions.

  1. What age group do they belong to?
  2. Where do they live?
  3. How much do they/their parents earn?
  4. What are their hobbies?
  5. What kind of content do they consume online?
  6. What attracts them to your subject matter?
  7. Who makes buying decisions for them and how?

Once you establish your online authority, it’ll be easier for you to 

interact with, study, and profile your target audience.


3.Identify problems and solutions

Online Course

Once you know your target audience, you will understand what exactly they need in your subject area that they aren’t getting from your competitors.


Let’s say, you’re a soft skills instructor. There is no dearth of your kind. But you find out that middle-aged professionals with a considerable amount of work experience, mothers returning after a break, or people making drastic career changes all have their specific needs. 


Is there anyone who is catering to the nervousness that comes with being out of touch for a year or two, or the uncertainty of changing industries at 35? Can you delve deeper and tackle these? 


Conduct thought experiments, talk to your audiences, and zero down on a core purpose for your course that you can spell out in one comprehensive sentence.


For example, “My course will help busy working mothers learn a set of 7-10 quick, healthy recipes that they can prepare for themselves and their children”.


10 Ways To Market Your Online Course

Online Course

Once your homework is done, you can start drawing your real marketing strategy. If you’re completely new to marketing, take it as you are learning something new yourself in the process of teaching something new to others! 


1.Optimize your website

If you create a course on any popular online course marketplace, you will have to play by their rules at every step of the way. With a customizable platform such as FreshLMS, your website will become your voice. Everything from the colors and fonts you to lesson plans will be an extension of your marketing plan.

Think about how each of these decisions reflects upon your brand, and make the most of the following features of FreshLMS

  1. Heavy on-course personalization
  2. Ideal user journeys 
  3. Prompt quizzes and assessments
  4. Custom domains for every course
  5. Effortless payment unification
  6. Smart third-party integrations
  7. Completely Whitelabel and re-brandable features
  8. Next-gen reporting and analytics 

2.Start your own blog/podcast

Think carefully about everything from the name of your blog to the content. Once you build a strong following for your blog or podcast, your expertise will be established. Prospective students get a glimpse of your teaching abilities from the way you explain concepts in your articles and podcasts.


3. Sales funnel 

A sales funnel, as technical as it sounds, is a very simple model depicting a consumer’s journey from knowing about your product to finally buying it. The generic sales funnel is divided into 5 steps. 

  1. Awareness
  2. Opinion
  3. Consideration
  4. Preference
  5. Purchase


Create a custom funnel for your target audience, and decide the

touchpoints you can explore at each step. For example, your blog 

might be the prime touchpoint for the awareness phase, while 

social media can help your target audience in shaping opinion.


4.Social media strategy

It’s time to use your personal accounts to market your online course, as you are the essence of your offering. These 5 platforms are a must in your marketing plan. You can add other niche platforms depending on your course content and audience.


  • Facebook: Audiences across age groups and professions are active on Facebook. You can explore features such as Facebook Live, Stories, and interest-based groups to drive your course.

A business page linked with your Instagram business page could also be a good idea for targeting the right people.


  • Instagram: An Instagram page is a must for creative course teachers. That doesn’t mean business and strategic online course cannot be marketed on this platform.

With features such as QnA, polls, and the immense creative potential of Instagram, it becomes a great place to interact with your audience and register yourself in their minds.


  • YouTube: You can treat YouTube videos as practice course videos. You could even upload these and send them only to a select few people for feedback. Or you could publicize them on all other social platforms and gauge reactions from your social circle as well as the audience on YouTube at large.

  • Twitter: Twitter can serve the same purpose as your blog or LinkedIn page, in a limited number of characters. Comment on new developments in your course area and use trending hashtags, mainly to add to your credibility and online exposure.

  • LinkedIn: If not to connect with your audience, LinkedIn is surely a great place to connect with fellow teachers and experts, to keep track of businesses in your field. Having an illustrious  LinkedIn profile in addition to creative Instagram pages and blogs can help in adding to your professional credibility.

5.Give and take: testimonials and guest blogs

You can give influencers in your field free access to your course and ask them to publish an honest review on their pages. Additionally, you can contact credible blogs and pages, and find out if you can publish a guest blog, a guest post, a handle takeover, or a video post based on your subject matter. They should generally allow you to promote your social handles, website, and other content.


6.Collaborations

Online teaching need not be a solo endeavor. Through social conversations, you can get in touch with fellow teachers, combine your strengths, and publish collaborative content. 


If you are putting together a comprehensive cooking course and know an expert baker, you could have them conduct one special lesson in your online course. Collaborations help both parties and give them access to each other’s audiences.


7.Live webinars and events 

Live webinars can give you a good classroom test. Reading your blogs and posts is one thing, but watching you speak and interact is what can truly convince people that you can be a good teacher.


Once you have a good following on your blog and social accounts, host a live webinar, and look for opportunities to take part in events as a speaker, panelist, etc.


8.Discounts: to offer or not to offer

Even after being one of the most successful teachers in the world, Mark Manson sells online course in a package along with exclusive blog articles and other content. Discounts and offers are not necessarily a bad idea, whether you’re starting out or are established.


They only increase the number of registrations, which means increased exposure that helps branding in the long run. Just make sure to not over-discount and maintain your standards.


9.Audience interactions

Audience interaction doesn’t just consist of personal responses to messages and comments. It also includes regular QnA sessions, actively seeking feedback, sharing positive feedback that you receive, and rewarding loyal audiences. 


Rewards can be something as small as sharing screenshots of their positive feedback, their well-made assignments, or sharing personalized advice. 


 10.Paid ads 

This step is not extremely necessary, but it can provide a great reach. Paid Google ads, social ads, YouTube ads, and website ads give you great access to your audience.


Spending money to make money might not be everyone’s idea of a great marketing plan, and you can take your time to evaluate this option. 


Final note

Your marketing plan is almost as important as your online course design. The good thing is that none of the above mentioned online platforms are alien to you. After a few more days of racking your brains and you will have made your perfect marketing plan.


So go on, become the world’s next favorite music teacher, business strategist, brewer, or any other kind of teacher, and enter the marketing hall of fame simultaneously!


16

Online Teaching, Course Online, Learning Experience, Learning Management System, LMS

Remember how vlogging took off in the 2010s with the advent of smartphones? Only a decade before, we couldn’t have predicted the phenomenon. Something similar is happening with online teaching in 2020. The unprecedented pandemic and lockdown have given a new life to online teaching and learning. Online courses were Googled 100% more than before between just March and April this year.


Does online teaching suddenly seem to be a very lucrative career? The truth is, it was so even before 2020. After all, it takes only a little more than time, knowledge, and an internet-connected device to pursue it. 


Online Teaching In 2020

Online Teaching 2020

While the upsurge in online learning was majorly attributed to the lockdown, we can safely assume that the boom is here to stay, since audiences are realizing the advantages of online mediums. There are multi-faceted innovations taking place in this field, which make this year a good time to start your online teaching career.

  • The AI&ML edge: There is an active discourse on the usage of Artificial Intelligence and Machine Learning (AI&ML) to develop online teaching. Gamification is being touted as a giant leap in holding the interest of young adults and school students. 
  • Google Classroom is the new school: Since schools have indefinitely shut down, plenty of schools are moving lectures, assignments, and all other activities to Google Classroom, Zoom, and other popular platforms. There is a generation of online learning-ready adults being prepared, which bodes well for online teachers. 
  • Collaborative learning redefined: In the early days, there were doubts expressed about the isolation of an online student. With new-age tools such as Slack, Trello, etc. which help students interact and work with each other, collaborative learning doesn’t have physical boundaries anymore. Students from across the world can share thoughts and ideas with each other, providing them a new worldview.
  • Credibility: Online courses will no longer be looked at as a lesser alternative to your CV. With Ivy League universities opening up to digital learning, online courses now carry as much credibility as offline ones do, with lesser monetary investment. It’s a win-win for students across the world. 
  • Endless tools: If we make a list of every single online teaching tool available right now, it will be a never-ending list. Tech companies have risen to the occasion and made a plethora of tools with various use cases available to online teachers. These include everything from video editing software and video calling apps, to digital whiteboards and social apps. 

Apart from your knowledge, your time, and your basic internet device, you need some add-ons to be an online teacher. If you have tried a few webinars and classes, you’ll realize that you can do just fine with the basics, but perhaps not in the long run. Here’s some help with sifting through the heaps of hardware and software tools available for online teaching right now. 


Hardware tools for online teaching

You need a good laptop that doesn’t crash with an internet connection that doesn’t lag. After some research, you’ll find courses out there with YouTube influencer-grade quality videos. Remember that your audience now streams sports, movies, and everything else in HD. If you’re planning to seriously take up online teaching, a few hardware investments would help your course get a professional and credible makeover. 


1. HD webcam: Your laptop/computer’s webcam won’t provide the quality that an external HD webcam can. Since it’s not a physical class, video and sound quality is what decides the quality of interaction with students. Plus, external webcams can provide a greater field of view, which is necessary for classes such as dance which require a lot of room. Here are some of the most preferred models. 
  1. Logitech C922: This is the highest order of HD webcams. It costs a lot, and delivers a lot including the field of view, vibrant colors, crystal clear video at 30fps, background replacement technology, HD glass lens, built-in mic, et al. Buy it only if you’re an established online teacher. 
  2. Logitech C270: This is the perfect webcam for beginners. It provides good low-light performance, recording at 720p, a 60-degree field of view, a built-in noise-reducing mic, and a universal clip for convenient attachment. It’s a few notches higher than your integrated webcam. 

2. Professional video lighting: Since you’re competing with the Pewdiepies of the online world, professional lighting is a must. It’s not rocket science, a few online videos will teach you the trick. Remember that even if you’re using colorful lights for your background, stick to white for the foreground to maintain clarity, make your face look fresh and vibrant. Here are your best options:
  1. Small ring light: This little wonder can be used even for mobile video calls. It is compact, comes with a tripod for flexibility, and its brightness can be adjusted. There are other features such as 3-color lighting mode, USB-powered LED, low heat output, and an energy-saving mechanism. 

  2. Mount Dog Softbox light: Investing in a beginner-level softbox will add a nice natural touch of lighting to your face, which is what makes it perfect for portrait shots. It is a tool used by both photographers and online content creators. It is compact as well but will take a little more investment. 

3. Earphones/headphones with mic: Teachers spending hours being plugged in should prefer lightweight, compact headphones with a mic. In order to avoid saying, “Can you hear me now?” and fiddling with your basic earphones, laptop audio, and speakers, you need a good pair of earphones with a mic. Generally, Sennheiser, Sony, and JBL are the safest and most credible choices for any kind of audio equipment. Here are some options. 
  1. Sennheiser PC 3 Chat On-Ear Headphone: These compact earphones provide noise-canceling, a wide frequency response range, and stereo sound. They are reasonably priced as well. 
  2. Sennheiser CX 150BT: If you don’t want the weight of headphones and would prefer wireless earphones with a mic instead, these will do the job. They come with superior audio, Bluetooth connectivity, and a three-button remote. 

  • A good quality smartphone: Suppose your laptop breaks down, or your Wi-Fi isn’t working. You never know when you might have to take that impromptu mobile class. It would only be wise to invest in a top-notch smartphone with an excellent camera and audio quality. Our suggestion would be to go for the top-notch models instead of compromising. Second-hand and refurbished options can be great for cost-saving. These are our picks. 
    1. iPhone: You can easily get an iPhone 7 or lower for less than Rs.40,000 these days. If you can invest in a higher model on an EMI basis, there could be nothing like it. If magazine shoots can be done with an iPhone, online classes surely won’t be a lot of trouble. The video quality of an iPhone coupled with the audio quality of AirPods can give you a great makeshift mobile lecture in times of need.
    2. Google Pixel: Instagram bloggers have created entire careers out of professional-grade content shot with a Google Pixel. You can easily buy a refurbished model for half the price. Of course, the higher the model version, the better. But even earlier models of the Pixel have excellent cameras and speakers. 

  • Virtual whiteboard: This is especially necessary for teachers who are used to a physical classroom. Writing on a board can not only make concepts clearer but can also make it easier for you to structure your lessons. Here’s the trick: You don’t need a full-fledged whiteboard, you can use an iPad or a digital drawing pad that will help you scribble conveniently without moving. Here’s our recommendation.

Wacom One by CTL-472/K0-CX: A favorite amongst graphic designers, this drawing board is pressure-sensitive, cordless, battery-free, and measures only 6inchesX3.5inches.


Software tools for online teaching

software tools for online teaching

 

 1.FreshLMS: is your dream Whitelabel and re-brandable platform where all your other resources come together. With the amount of autonomy and flexibility we provide over your custom website and custom domains, you can create your dream, personalized course. We’re talking integration of custom course structures, payment methods, lesson designs, control over interactions, pricing, and much more! Pricing is another positive of FreshLMS over online teaching marketplaces that have templatized course structures, marketing plans, and pricing structures.

Online Teaching

2.Canva:  is Photoshop for non-designers. It can help you design everything from logos to presentations with ease. Canva has various templates that will mean much lesser aesthetic efforts from you. If you invest in a paid version, you will have access to more than double the number of amazing templates, fonts, 100GB storage, priority support, and much more.

Online Teaching

3.Prezi: Forget Microsoft PowerPoint, Keynote, and Slides, Prezi is where professional creators make presentations. It provides excellent video, design, and conversational presentation services. 

Online Teaching

4.Camtasia: This video recording and editing tool is excellent for teachers who want to provide tutorials and demonstrations. It has custom video templates, animations, effects, music, and audio features.

Online Teaching

5.Audacity: When you use Audacity, you can do an amazing range of things with audio such as live recording, cutting, copying, splicing, and mixing audio, changing pitch, and even adding effects. The best part? It’s free and legal! 

Online Teaching

6.Zoom: is a must for live lectures as very few other software provide the kind of flexibility and add-ons that Zoom does. You can scribble, annotate, divide students into groups, and even make do with a slower internet connection. 

Zoom Online Teaching

7. Slack: You must have seen Slack being used in offices. It is a very convenient way for your students to remain in touch with you and each other. You can collaborate, send files, post updates, and connect via call as well. If you don’t want your students flooding your WhatsApp with queries, give them a dedicated space such as Slack. 

Online Teaching

8.Hootsuite: is your go-to marketing dashboard, where you can create and manage social media content, engage with audiences, align your marketing plans, monitor, and analyze them as well.

Online Teaching

But, before you make an investment…

Ask yourself if you’re in it for the long haul. Don’t start making serious monetary investments before you’re sure about your emotional investment in the long run. Teaching is an art, and like all other artistic professions, takes equal parts heart and brain. How would you know that you’re ready for the long haul? Just dip your toes for a few weeks. We mean, try a free FreshLMS subscription and start doing your thing. If it goes well, you know exactly what to do next.


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knowledge commerce, Build brand, Course Online, E Learning, Learning Experience, Learning Management System, Personal Branding, Training

You have worked really hard to reach the position you are in today. You are in a senior role with more than 10 or 15 years of experience. From here on, you don’t win jobs based on your interviews. It is purely based on how your potential employers find you. 

 

Building a Brand for yourself is vital to go to the next level in your career. 

 

Below are some practical, attainable, and very cost-effective ways to build your brand and move to achieve the next big thing in your career. 


3 Simple Ways to Build your Brand 


1. Start Expressing your Thoughts and Opinions:

As you have been in the domain for more than a decade, you for sure know many things which the world around you might even can’t think of. Start putting down your thoughts in the form of blogs. Today it is easy to create a blog. You can do it in Medium or LinkedIn Posts to start with. 


Express your thoughts

 

 

Key Points to Remember: 

 

  • Don’t worry about making it look perfect. Nothing is ideal in the world. The more you write, the better it will be. It will then become like a routine. 
  • Use the more accessible channels like Medium, LinkedIn Posts to pen down your thoughts and publish them. 
  • Use Grammarly to do the necessary grammatical checks. 
  • Don’t worry about the number of words, super high-quality images, etc. The thoughts can be small, big. What matters is penning it down. 
  • Just Write as if no one matters to you. 

Marketing Mavericks like Seth Godin, Neil Patel, Rand Fishkin do not write like a publisher. They write just like a normal human being. They are the best people to learn from for brand building. 


2. Go To Events:

Yes. Even today, the events matter. You might have a lot of meetups happening around you on the areas which are of your interest. Join them, attend the meetups. You will meet lovely people out there. You will have a lot of exciting things to share and learn. 


Meeting events

Key Points to Remember: 


  • Don’t aim to attend some big conferences way away from home from day 1. 
  • Start attending the meetups in and around your place. If you don’t find any meet up then its an excellent opportunity for you to create one and gather the like-minded people. 
  • Once in a while, try attending the online conferences and start e-meeting people. 
  • After some time of doing the above points and you start interacting with many people, you can surely go and attend the big ones. 

Companies in the field of accounting, marketing, service, etc. do conduct the big events once in a year wherein all the like-minded people of that industry or domain join in and share the knowledge. 


3. Build Course: 

what would be more rewarding than converting your knowledge into a structured course and selling it to the world. It is a beautiful way to help a lot of people who want to learn new things. Internet is the medium which connects everyone in the world.  


Courses give your brand a real booster. Everyone does not do it. Courses show your commitment to the domain you are in, the confidence you have in your domain, and your willingness to share it to a broader audience for good. These are the qualities is what every employer looks into their senior management hires too 🙂 

Build Course

Key Points to Remember: 


  • You don’t need to be an expert in technology to build and sell your courses. Just record using the platforms like Loom and upload on to FreshLMS and put the pricing. That’s it, you can then start selling your course. Everything related to Hosting, security, payment gateways, member management is taken care of by the FreshLMS platform itself. 
  • Don’t worry if you see a lot of courses or videos on Youtube on your domain. “Bits and Pieces” of information here and there will not give complete knowledge. Your structured course for sure can. 
  • Nothing is perfect. You just have to start it, and as you move on, it will become better day after day. 
  • A consistent parallel income will come your way. Nothing is more satisfying than converting your passion into a regular income. 

You don’t have to create a course on what is HOT, you create a course on what you are an expert at, and the world has millions of people who would love to learn from you. There is no Nobel profession other than SHARING YOUR KNOWLEDGE


So what are you waiting for? Go ahead and start building your brand. 

“But, where do I begin?”

When you begin something monumental, this is always the first question. That’s exactly what we plan to answer for online teachers who are new, as well as ones who are experienced and want to start a new course. So, hop on!

You might have heard varying opinions that have left you confused about which teaching platform to choose. The most popular choice seems to be a Udemy MarketPlace, a beneficial platform for students. Is it as beneficial for teachers, too? Figure this. There are individual courses on offer for as high as $1 billion and more on self-branded platforms such as Kajabi, Teachable, FreshLMS, Thinkific, etc. The opportunities beyond Udemy Marketplace are endless. Before picking your preferred platform, let’s start by breaking down what you need.


Questions you need to ask before selecting the platform

Introspection is the beginning of any good decision, so let’s try to dive deep into your personal requirements.

  • What is my objective for becoming an online teacher? 
  • Do I see myself pursuing online teaching in the long run? 
  • If yes, then how important is my personal brand to me?
  • Do I want my courses to sell purely on course content, or do I want my personal credibility to add to the course value?
  • Do I want a high level of customization or would I prefer things templatized? 
  • Do I want to make my own personalized website, or just follow a template for the time being?
  • How much time and dedication can I put into my new course? 
  • Do I want to create my own marketing strategy for the long term or leverage the hosting platform’s reach? 
  • Would I like my course design, structure, registration page, landing pages, payment mechanisms, etc. to all be customized? 


Based on your answers, consider the following two options. 

Online teaching marketplaces

TL;DR

 

Udemy is the Amazon of online courses. You are one of the thousands of sellers using Amazon’s brand and platform to sell your services. 

 

If your answers for most of the questions above lean towards templates, Udemy, or a similar marketplace might be a good choice. With such a platform, you get these features:

  • Your course content, pricing, and marketing are influenced by the marketplace’s policy. There is a structure in place which you ought to follow.
  • You can leverage the reach of the marketplace and not work too much on your personal reach. 
  • Udemy offers lucrative quizzing tools, mobile interface, worksheets, etc. 

Self-branded platforms

Platforms such as FreshLMS are customization services that work like Shopify. They put you on the front foot and offer a chance to create your own digital store, price your course freely, have a personal connection with students via email and other platforms, cross-sell your other courses, and grow your brand on exactly the path you choose for it.

 

Some features that FreshLMS offers are:

  • Heavy on-course personalization
  • Ideal user journeys (fully customized)
  • Prompt quizzes and assessments 
  • Custom domains for every course 
  • Effortless payment unification 
  • Smart third-party integrations (for marketing and reports)
  • Completely Whitelabel and re-brandable operations 
  • Next-gen reporting and analytics (with insights about performance, cash flow, engagement metrics, detailed sales reports, etc.)
  • Support for solopreneurs and organisations 

 

We will now pit Udemy Marketplace against the option of your own website on five crucial parameters, and then you can figure out the rest for yourself. After all, we aren’t here to decide for you, but just to empower you with information.

 

Course content: Udemy vs your own website

Udemy Marketplace

 

If you choose Udemy, you have to upload your course into a preset interface. You can use video, audio, text, and add subtitles. This should make the process faster. However, Udemy also has a tedious approval system where you might get stuck with tiny details.

 

With your own website, you decide every single step of the user journey. You can embed videos from YouTube or other streaming platforms, as opposed to Udemy where you cannot link any other website including YouTube. With FreshLMS, you can even have a custom domain for each course.

 

Course design: Udemy vs your own website 

Udemy Marketplace

 

On Udemy, there is just one design which all courses follow. Your course content is the only thing that will set it apart. This works for some students as taking one course familiarises them with the layout and makes taking subsequent courses easier.

 

However, as a creator— and we mean it in the most artistic sense, (teaching is, after all, an art and not just a service) — wouldn’t you love to give it a personal touch? You could turn the way your course looks, your logo, and your brand into additional selling factors. When FreshLMS says ‘Whitelabel and Rebrandable’, it means those words in every sense. 

 

Pricing: Udemy Marketplace vs your own website

To give a fair picture of how pricing on Udemy works, let’s look at a testimonial of a former Udemy instructor from 2019.

 

“Students that bought my course at the full price of $199 from my website felt cheated once they saw that they could get the same course on Udemy for under $10 – and understandably so. This misstep cost me thousands of dollars, not to mention countless hours that I had to spend responding to refund requests. Once I stopped selling my courses on Udemy, my refund rates dropped dramatically.”

 

Your course can end up being valued much lesser on Udemy, without you having any control over it. Even if you aren’t bearing the difference, such valuation could hurt your brand in the long run. It is always more satisfying to create your own niche, be honest about your value, and earn what you deserve. 

 

Sales and marketing: Udemy Marketplace vs your own website

On Udemy, you end up splitting half the fees you earn with the marketplace. Plus, you compete with a lot of other courses on the same subject, using the same interface. When Udemy marketplace your course with discounts, it is basically marketing itself more than you or your course.

 

Most of the platforms where you can make your own website have monthly and yearly subscription models, wherein you pay them once and then make unlimited courses for unlimited students within the timespan. You can use various options like PayPal, Stripe, etc. free of charge. You are also responsible for marketing your course and conducting the analysis. You have the freedom to link your website to tools such as MailChimp, Hubspot, Zapier, etc.

 

Customer support: Udemy vs your own website 

Udemy has a huge list of FAQs, a ticketing system, as well as a chat option. However, you cannot directly call an expert. As a teacher, you are also not allowed to respond to or moderate comments. You can’t ask for more information regarding a customer’s complaint.

 

If you have your own website, you also have your own communication system. You can moderate comments, decide how you respond to complaints, and use email, call, chat, or any other means to resolve them. In a world full of consumers obsessed with ‘personalization’, what could be better than putting them directly in touch with you? 

 

The verdict…

We’re not going to lie, Udemy is a good place to test your course material. But when it comes to sustaining in the online teaching world, you will have to put in a little more effort. +

 

The day Udemy changes a feature or policy, you will be powerless. You own neither the audience nor your own offering, effectively limiting growth. With your own website, you will have limitless power and control to design, change, and update constantly. 

 

Your website is basically your own boutique classroom minus the school’s rules. 

 

After all, it is always the teachers who shut textbooks and make their own rules who teach the best and remain in our minds forever.

“Knowledge is power. And you need power in this world. You need as many advantages as you can get”, – Ellen DeGeneres. 


This quote has never had a truer reflection upon society than now when every second person in your network is trying to add maximum courses and skills to their CVs. Writers are becoming coders, designers are moving into UI/UX, engineers are turning into digital marketers. The age of acquiring maximum knowledge and expertise in your specific field is behind us, it is now time to diversify your knowledge base. 


“Why to do it with courses?”, you’d ask. With endless information on the internet, you can figure your way out on your own. But there’s a difference between information and knowledge. Knowledge is information that comes with experience and perspective. Information is only consumed, knowledge is absorbed. The new industry that has emerged from this phenomenon in the 21st Century is now being referred to as the ‘knowledge commerce’.


What Is Knowledge Commerce?

Knowledge Commerce

One of the world leaders in the field of online education, Kajabi, came up with this comprehensive term in 2017. According to them, online learning and e-learning weren’t enough. Hence, they coined ‘
knowledge commerce’, which is defined as simply ‘charging customers for access to your knowledge.’ This process of sharing can be done through online courses, blogs, e-books, membership sites, or any other digital medium.


The online learning industry has given everyone an opportunity to acquire monetary value for their knowledge. An online course is no more just a substitute, a mere alternative, or a trend. It’s actually quite the rage now. To give you an idea of how much the knowledge commerce industry has developed, here are some statistical insights. 


Knowledge commerce: a $240 billion+ industry


The figure could very well be much higher than $240 billion in 2020, thanks to the spike in online course registrations due to the Coronavirus pandemic, the need for upskilling due to layoffs and threats to job security, and other related factors. The 2025 projection for this industry is no less than $325 billion


As per a Payoneer survey, 54% of millennials in developed countries plan to start their own business. 64% of people with a full-time job want to acquire more skills and earn from other sources. Even the older generation is seeking upskilling in order to stay relevant. The freelance and self-employment boom is directly proportional to the knowledge commerce boom. Every other youngster is either conducting a course or signing up for it.


More than 6 million students all over the world are pursuing higher education online, with the number only expected to increase. Searches for online courses on Google spiked by more than 100% in the months of March-April 2020 alone.  There might soon be a generation more used to digital learning than physical classrooms. 


The free market of knowledge


  • Become a Pro Gamer
  • Power and Responsibility: Doing Philosophy with Superheroes
  • Clown for Fun and Profit: Learning the Art of Clowning
  • Influencing People

These are not BuzzFeed articles. They are all online courses. You can now learn almost anything from experts online. So, whatever your skillset may be, there is a market for it. It doesn’t have to be academic, professional, popular, or trending. In fact, the rarer it is, the more niche an audience it will have. The democracy that knowledge has achieved through online marketplaces is astounding. So, if your answer to most of the below questions is a resounding yes, you’re ready to share your knowledge online. 


  1. Do you like teaching?
  2. Are you good at content creation?
  3. Are you full of new ideas?
  4. Would you like to be self-employed?
  5. Do you have an entrepreneurial streak but don’t want to invest money?

There’s only one way to find out if you’d be, which is actually trying it. Why are we keen that you try?  

 

2020: The best time to enter knowledge commerce


There are certain market trends that have made knowledge commerce a flourishing industry in the past few years. 


  • Digital dependence: The days when people would be hesitant to try the digital version of anything are gone. The trend of B2B and B2C commerce being replaced by D2C (Direct-to-consumer) e-commerce has stretched from products to services such as teaching as well. The absence of middlemen, saving of physical resources, and affordability of online products and services have all contributed to this shift. Consumers have started realizing how online learning can be better, especially with the pandemic forcing them all to turn towards it.

  • Skill gaps: Technology is developing faster than ever as we enter the AI & ML (Artificial Intelligence & Machine Learning) era. There is a constant fear of being left behind because of not being able to keep up with evolving skill requirements. In a LinkedIn survey earlier this year, 63% of Indian working-class respondents said that they plan to increase the time they spend on online learning, with a major focus on industry knowledge, communication, and career advancement. You might very well be one of these students, and you can be a teacher in another as well. It is a democratic industry, after all. 

  • Knowledge shared is knowledge (and money) earned: When you teach someone, you learn twice. The comfort of digital exchange facilitates better ways to gain knowledge from your students. Feedback from them helps you develop your teaching skills, which can ultimately lead to your courses being valued higher. In the process of teaching, you end up getting four kinds of ROI.
  1. More knowledge about your subject matter
  2. Better teaching skills
  3. Money
  4. Creative satisfaction 

  • The rise of the personal brand: Gone are the days when only celebrities carried a personal brand. Today, each one of us is a brand. Employers check not just LinkedIn but also Facebook profiles before interviews. There’s a reason why LinkedIn is full of personal stories and blogs.

No one wants to be just another link in the wide corporate network. They would rather be exceptional motivational coaches, niche music instructors, or teachers of revolutionary marketing ideas they couldn’t pitch in an actual boardroom. To differentiate yourself, enhance your credibility, and move towards a possible self-dependent career, knowledge commerce is the perfect path. 


If you want to create your own mark in this industry, here are a few mediums to explore. 


Ways to sell your knowledge online

Knowledge Commerce

There are multiple ways to sell your knowledge online, and picking one might get confusing if you’re new. Here’s a little help. 


  • Online courses: An online course is where you can combine all kinds of media, i.e. articles, presentations, videos, books, etc. and have a  full-fledged teaching experience. Online courses are fast-growing from a close substitute of classroom lectures to being the better option. The market is more ready than it ever was. As per a Google-PMG India report, online education in India itself is set for an eight-fold growth by 2021. Needless to say, competition is growing by the day and it only makes sense to stop thinking and start designing your online course now.

  • Consulting: Paid consulting is a niche option that you can undertake if you have expertise and confidence in your particular field. You can advise companies by actually visiting them or exclusively online. This requires great networking skills, high credibility, and high personal brand value.

  • Blogging: You can start guest blogging on credible websites in your area of expertise, be it beauty, management, finance, or the arts. People always turn to blogs for in-depth research. A good number of guest blogs can help you divert traffic to your personal blog, landing page, or website, where you can promote more exclusive content, courses, products, etc. 

  • Webinars: Webinars can be a precursor to an online course. They are highly personalized and allow potential customers to interact directly with you. Building up hype for your upcoming webinars can also give you some practice in marketing your personal brand as an online teacher. Anyone engaged in knowledge commerce through any medium should host regular webinars simply to stay in touch with their audience. 

  • Ebooks and whitepapers: Ebooks and whitepapers are detailed studies of a specific topic for audiences who want a deeper understanding that they can read at their own convenience. These are what the knowledge commerce industry calls ‘lead magnets’. Once you mail your ebook or whitepaper to someone, you have a lead for your online courses, webinars, and blogs. 

  • Build your own website: It has become a common practice amongst creative professionals to send not just their CVs but also links to their personal websites that showcase their portfolios in the most attractive way. A website is where you can tie together all of the mediums mentioned above. You can also throw in merchandise, testimonial columns, your personal story, and much more. Nothing will shape your personal brand as an online teacher like a website will. If you notice, most well-known online teachers have their own personal websites. 

Time for some inspiration


Teaching is a creative pursuit and is fuelled by inspiration more than anything else. Plus, no case is convincing without case studies. Let’s have a look at some of the most successful names in the knowledge commerce industry today and what you can take away from them.


  • Neil Patel: Neil Patel’s brand is much more than his warm and welcoming face, which is his brand logo, and the first thing that you see on his website. A bestselling author, Forbes Top 10 marketer, a top web influencer as per the Wall Street Journal, and much more, Neil Patel helps brands with digital marketing. 

He shares a plethora of knowledge on digital marketing, SEO, and content marketing knowledge in the form of videos and blogs. Although his teaching initiatives are only supplementary to his consulting business, they are what drive everything. He’s known by more people as the go-to guy for digital marketing knowledge than as the consultant.


Takeaways:
  • Supplement your main business with teaching and it could work wonders for your personal brand.
  • Blogging is still relevant.
  • You can make a holistic personal brand of which teaching is an important part but not the main one. 


  • John and Hank Green (Crash Course): Best-selling romance novelist John Green, along with his brother Hank Green and a small team started a YouTube channel called Crash Course that translated the textbook subjects of science, history, humanities, and even astronomy, entrepreneurship into fascinating videos. Their videos have humor, animation, special effects, peppy music et al. They sell advanced resources and knick-knacks on Patreon. With 11.3 million subscribers and billions of views on their videos, these teachers surely know what they’re doing.

 

Takeaways
  • Make existing knowledge interesting by giving it a new twist.
  • Diversify your personal brand and don’t be afraid to cross the boundaries of professions.
  • Some animation and humor never hurt. 

  • Justin Sandercoe (Justin Guitar): Justin Sandercoe, the internet’s favorite guitar teacher, has 1.26 million YouTube subscribers. This UK-based guitarist has worked with prestigious brands such as the Brit Awards and World Music Awards in the past.

His YouTube videos are teasers to the actual courses on his website. He has also added a mobile app in the mix to increase convenience. His website also features testimonials from guitar gods such as Mark Knopfler and Steve Vai. There is a lot of free content on the website.  But for advanced-level benefits, there are paid courses too. He also sells books through his website. 


Takeaways:
  • Testimonials matter. Ask your ex-bosses or any other relevant people you’ve worked within the past to validate your expertise on your website. 
  • Use YouTube for practice in content creation and for marketing as well.
  • You should probably take that old guitar out of your closet. 


  • Alexa Polidoro (Learn French with Alexa): Alexa has made a lucrative business out of her passion for the French language, with scores of YouTube videos and a paid subscription on her personal website. She keeps innovating her content on a frequent basis with quizzes, live lessons, creative exercises, and interactive tests. Live videos are a key part of her marketing strategy. Her YouTube channel 951K subscribers, and her video views hover around 30-40 lakhs. Her method of breaking down every concept, repeating information, and presenting it in a light-hearted manner has earned her a lot of dedicated students. 

Takeaways:
  • Language learning is a profitable market.
  • Keep innovating with your content and courses. 
  • Have live sessions as often as possible and encourage one-on-one interaction. 

The key takeaway: Self-branding


One thing that’s common between each of these self-made and successful teachers is that they have their own websites where they sell their knowledge. They took the freedom to decide how their knowledge is sold, designed, curated, and controlled every part of it. That is the only way they could bring about their uniqueness as teachers, whether it’s Crash Courses’s quirky animations, Neil Patel’s curated data, Alexa’s childish yet fun games, or Justin’s multi-step learning techniques – it was a website where they could showcase their content in all its glory.


A readymade course on a marketplace might give you a little bit of convenience, but you won’t enjoy the creative freedom that comes with your own website where entire pages can mimic your ideas and personality.


FreshLMS: Your self-branded knowledge commerce destination

Knowledge Commerce


As mentioned earlier, online courses and personal websites are comprehensive platforms where you can combine all your teaching resources along with pitching your personal brand. This works much differently than online teaching marketplaces, where you get a readymade audience and course structure without the freedom to promote other material, add external links, or even decide the value of your own courses. 


With a self-branded platform such as FreshLMS, customization is key. You just have to pay for a monthly or yearly subscription to create unlimited courses and add unlimited members. Here is how FreshLMS ensures that you retain full control of your online teaching endeavor. 


  • Heavy on-course personalization: Tailor-made course sections, chapters, login and sign up screens, freedom to attach external links and media.

  • Ideal user journeys: Customized sales landing pages, CTA buttons, look and feel, and enrollment pages.
  • Prompt quizzes and assessments: Provisions to use quizzes for both engagement and marketing purposes, backend score calculations calibrated for different use cases.
  • Custom domains for every course: Create perfect conversion funnels with custom landing pages, domains, and marketing campaigns.
  • Effortless payment unification: Easy integration with all leading payment and gateway platforms.
  • Smart third-party integrations: Technology that works cohesively with third-party apps and platforms such as HubSpot, Mailchimp, and Zapier for your analysis and data needs.
  • Completely Whitelabel and re-brandable: 100% Whitelabel operations that put you on the forefront.
  • Next-gen reporting and analytics: Actionable insights into course performance, cash flow, engagement, sales reports, and much more
  • Support for both solopreneurs and organizations.

Final lesson

The world needs your knowledge, and it can give you money, creative avenues, personal satisfaction, and much more in return. So, why wait? Step into the new leg of the Digital Race, the knowledge commerce era, and explore a whole new world that awaits you. Who knows, you could also become the new favorite marketing expert, juggler, or classical dance teacher on the internet!



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Course Online, Build brand, Buildings, E Learning, Learning Experience, Learning Management System, Learning Management System, LMS, Online Course, Udemy Marketplace, Uncategorized

Back in the day, kids wanted to be doctors, pilots, firefighters, movie stars, and sportspersons. Ask the kids of the 21st Century, and they will have answers such as ‘Vlogger’, ‘Influencer’, or ‘YouTuber’. The rise of the YouTuber as a profession has been momentous. 

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Online Qizzes, blog, Course Online, E Learning, Learning Management System, Online Course, Online Learning
The quiz is the most underrated marketing strategy in the current armory you have for marketing and selling your courses.

A Quiz has the potential to go viral and drive your point through a series of questions that not only intrigues the quiz taker but also instigates him to share it with his friends and teams on social channels like Facebook and LinkedIn.

Three Important Steps For Creating Online Quizzes


1. List Down the Right Quiz Ideas and their Titles:

Yes, you have to look for the right quiz Ideas. The combination of the right quiz idea and the right title is the first step of making your quiz go viral.

List Down the Right Quiz Ideas


Some Quiz Ideas for the Courses:


Quiz Idea 1 :

Let’s say, you are creating a course on “20 recipes of healthy and tasty food in your kitchen.

Now, to market this course, the author can create some exciting quizzes like

How much do you know if the food you eat is healthy or not?

Is your daily breakfast healthy?

Quiz Idea 2:

If you are building a course on Do It Yourself Technical SEO

The quiz can be some of these.

Do I really know about Technical SEO? Let’s take this quiz and know.

Is Technical SEO Just a Hype or Reality? Let’s take this quiz and know.

And like this, every course can have at least 2 to 3 different quiz ideas and the one which goes viral can be pushed more.

2. Choose Right Online Quiz Maker


The idea and titles are a great start but then to take it to the world, and you need to make sure you choose the right online quiz maker which has the following

  1. Flexibility to create the way you think about it
  2. Ability to share the quiz once taken
  3. Lead Generation forms to generate more leads
  4. The price point, which is pocket-friendly.

If you search for them, surprisingly, we see only a few good online quiz makers and one of them is FreshLMS.

Right Online Quiz Maker
FreshLMS has the flexibility to create a quiz that can have single select, multi-select, images, text, colors, etc. It is on the cloud, so the performance reports are available for each quiz you create.

Aah one more thing !! The first Two Quizzes on FreshLMS online quiz maker is free for all.

3. Promote it on Social Media Channels, Email Campaigns


Once you have completed the first two steps, now it’s the time to shout loud and share it with the world. Do share it in your email campaigns, Social Media, Do pay campaigns of small budgets in social media and let the quiz be visible to a larger number audience.
Social Media Channels
One Live Example which will blow up your mind !!

The Foundation has fantastic courses that help individuals think in the right direction and build their own SaaS software products. Now to pull the right audience, the team has created a quiz – Do you have an Entrepreneurial Mind?

The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80 and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us.

It your time to create a quiz and generate more leads as well as sell online more !! Sign up with FreshLMS and create your own Quiz 


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