Udemy Marketplace, blog, Build brand, E Learning, Fashion, Learning Experience, Learning Management System, Persona Branding, Training
“But, where do I begin?”

When you begin something monumental, this is always the first question. That’s exactly what we plan to answer for online teachers who are new, as well as ones who are experienced and want to start a new course. So, hop on!

You might have heard varying opinions that have left you confused about which teaching platform to choose. The most popular choice seems to be a Udemy MarketPlace, a beneficial platform for students. Is it as beneficial for teachers, too? Figure this. There are individual courses on offer for as high as $1 billion and more on self-branded platforms such as Kajabi, Teachable, FreshLMS, Thinkific, etc. The opportunities beyond Udemy Marketplace are endless. Before picking your preferred platform, let’s start by breaking down what you need.


Questions you need to ask before selecting the platform

Introspection is the beginning of any good decision, so let’s try to dive deep into your personal requirements.

  • What is my objective for becoming an online teacher? 
  • Do I see myself pursuing online teaching in the long run? 
  • If yes, then how important is my personal brand to me?
  • Do I want my courses to sell purely on course content, or do I want my personal credibility to add to the course value?
  • Do I want a high level of customization or would I prefer things templatized? 
  • Do I want to make my own personalized website, or just follow a template for the time being?
  • How much time and dedication can I put into my new course? 
  • Do I want to create my own marketing strategy for the long term or leverage the hosting platform’s reach? 
  • Would I like my course design, structure, registration page, landing pages, payment mechanisms, etc. to all be customized? 


Based on your answers, consider the following two options. 

Online teaching marketplaces

TL;DR

 

Udemy is the Amazon of online courses. You are one of the thousands of sellers using Amazon’s brand and platform to sell your services. 

 

If your answers for most of the questions above lean towards templates, Udemy, or a similar marketplace might be a good choice. With such a platform, you get these features:

  • Your course content, pricing, and marketing are influenced by the marketplace’s policy. There is a structure in place which you ought to follow.
  • You can leverage the reach of the marketplace and not work too much on your personal reach. 
  • Udemy offers lucrative quizzing tools, mobile interface, worksheets, etc. 

Self-branded platforms

Platforms such as FreshLMS are customization services that work like Shopify. They put you on the front foot and offer a chance to create your own digital store, price your course freely, have a personal connection with students via email and other platforms, cross-sell your other courses, and grow your brand on exactly the path you choose for it.

 

Some features that FreshLMS offers are:

  • Heavy on-course personalization
  • Ideal user journeys (fully customized)
  • Prompt quizzes and assessments 
  • Custom domains for every course 
  • Effortless payment unification 
  • Smart third-party integrations (for marketing and reports)
  • Completely Whitelabel and re-brandable operations 
  • Next-gen reporting and analytics (with insights about performance, cash flow, engagement metrics, detailed sales reports, etc.)
  • Support for solopreneurs and organisations 

 

We will now pit Udemy Marketplace against the option of your own website on five crucial parameters, and then you can figure out the rest for yourself. After all, we aren’t here to decide for you, but just to empower you with information.

 

Course content: Udemy vs your own website

Udemy Marketplace

 

If you choose Udemy, you have to upload your course into a preset interface. You can use video, audio, text, and add subtitles. This should make the process faster. However, Udemy also has a tedious approval system where you might get stuck with tiny details.

 

With your own website, you decide every single step of the user journey. You can embed videos from YouTube or other streaming platforms, as opposed to Udemy where you cannot link any other website including YouTube. With FreshLMS, you can even have a custom domain for each course.

 

Course design: Udemy vs your own website 

Udemy Marketplace

 

On Udemy, there is just one design which all courses follow. Your course content is the only thing that will set it apart. This works for some students as taking one course familiarises them with the layout and makes taking subsequent courses easier.

 

However, as a creator— and we mean it in the most artistic sense, (teaching is, after all, an art and not just a service) — wouldn’t you love to give it a personal touch? You could turn the way your course looks, your logo, and your brand into additional selling factors. When FreshLMS says ‘Whitelabel and Rebrandable’, it means those words in every sense. 

 

Pricing: Udemy Marketplace vs your own website

To give a fair picture of how pricing on Udemy works, let’s look at a testimonial of a former Udemy instructor from 2019.

 

“Students that bought my course at the full price of $199 from my website felt cheated once they saw that they could get the same course on Udemy for under $10 – and understandably so. This misstep cost me thousands of dollars, not to mention countless hours that I had to spend responding to refund requests. Once I stopped selling my courses on Udemy, my refund rates dropped dramatically.”

 

Your course can end up being valued much lesser on Udemy, without you having any control over it. Even if you aren’t bearing the difference, such valuation could hurt your brand in the long run. It is always more satisfying to create your own niche, be honest about your value, and earn what you deserve. 

 

Sales and marketing: Udemy Marketplace vs your own website

On Udemy, you end up splitting half the fees you earn with the marketplace. Plus, you compete with a lot of other courses on the same subject, using the same interface. When Udemy marketplace your course with discounts, it is basically marketing itself more than you or your course.

 

Most of the platforms where you can make your own website have monthly and yearly subscription models, wherein you pay them once and then make unlimited courses for unlimited students within the timespan. You can use various options like PayPal, Stripe, etc. free of charge. You are also responsible for marketing your course and conducting the analysis. You have the freedom to link your website to tools such as MailChimp, Hubspot, Zapier, etc.

 

Customer support: Udemy vs your own website 

Udemy has a huge list of FAQs, a ticketing system, as well as a chat option. However, you cannot directly call an expert. As a teacher, you are also not allowed to respond to or moderate comments. You can’t ask for more information regarding a customer’s complaint.

 

If you have your own website, you also have your own communication system. You can moderate comments, decide how you respond to complaints, and use email, call, chat, or any other means to resolve them. In a world full of consumers obsessed with ‘personalization’, what could be better than putting them directly in touch with you? 

 

The verdict…

We’re not going to lie, Udemy is a good place to test your course material. But when it comes to sustaining in the online teaching world, you will have to put in a little more effort. +

 

The day Udemy changes a feature or policy, you will be powerless. You own neither the audience nor your own offering, effectively limiting growth. With your own website, you will have limitless power and control to design, change, and update constantly. 

 

Your website is basically your own boutique classroom minus the school’s rules. 

 

After all, it is always the teachers who shut textbooks and make their own rules who teach the best and remain in our minds forever.

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Solopreneur, blog, Champions, Fashion, Food

I have immense respect for the Solopreneurs and the small businesses. They are the ones who are the backbone of the economy of any country. Sadly they are also the ones who always get overlooked. The government policies are either for unemployed or for the Fortune 500 companies. 


LinkedIn, Freelancer.com, Upwork.com, Dribble, etc. are all filled with solopreneurs. It is these solopreneurs who are sharing their immense knowledge on to these platforms day in day out to search for work. This incredible content is what makes these platforms super popular and reach a valuation of Billions of Dollars. 


Some of the exciting stats on Freelance statistics


In the USA, People who freelance contribute an estimated $715 billion in freelance earnings to the economy


In the UK, the flexibility offered by Britain’s freelancers is worth £21 billion to the UK economy in added value.


Solorpreneurs are not the guys who work on Technology only; they can be a painter, dancer, librarian, chef, musician, writer, sports player, or anyone you can think of. 


Every solopreneur must succeed in what he or she is set out to do. It is the only way our world can be a beautiful place. 


“Happiness makes you more Humane.”


Sure Shot formula of Success for every Solorpreneur or a Small Business owners. 


1. Create Your Brand from Day -100. 

 

Create Your brand

 


Yes, If you are planning to do stuff on your own, then you have to start creating your personal brand. So if you think that after three months you want to begin to do something on your own, then you better start working on your branding from today. 


What is a brand: 

For example I want to work with a freelance content writer Vs. I want to work with Rahul, who writes terrific content


Your prospective customers remembering your name for what you do is a huge differentiating factor between you and others. 


How to create your brand: 


a. Create a Course and Sell or Share: 

 

Packaging your knowledge into a course is a great way to let people know you better. Capture your expertise in videos or documents and make it available to the world for a price or for free. 

The people who take the course are your prospective buyers as they know you better and if you price the course, you can start generating a steady income too 🙂 

 


b. Be Vocal and Be Social:

 

Having a strong opinion in the areas you deal with is very critical. This shows your confidence and your belief in the business areas you deal with. So on whichever social media platform or even or in discussions with your prospective leads, make sure you put your opinion in the right way. 



2. Have Financial Reserve for 6 – 12 months:

 

Financial Reserve



If you are switching from a full-time job to freelancing then make sure you have reserve money to feed yourself, your family and invest into business for at least 6 – 12 months. 


Everyone has a plan until you get punched in the face. 

Be ready for everything, including a not so steady income or no income for the first few months of your solopreneurship. 


3. Make your family comfortable:

Family Planing



Discuss in detail with your family on the pros, cons, and the rationale behind taking this big step in life. You must make your family feel secure and comfortable. You can only then concentrate 110% on the work you are going to do. 


4. Just go for it:

No amount of planning can beat the experience you get while doing.
So don’t let yourself get into the analysis paralysis and don’t move forward. 



All the best for your incredible solopreneur journey. 


Do share your thoughts and ideas so that I can also share it with the world and make every solopreneur successful. 


You can create courses in just a few clicks using FreshLMS. Start building your course today. 

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solopreneor, blog, Body Buliding, Champions, Fashion, Learning Management System, Online Course, Solopreneur

Fintech is a $109.8 billion market with more than 7,500 companies operating in the ecosystem across the globe. The fact that fintech leverages its technical prowess to offer quick financial solutions to customers as compared to traditional banks makes it a hot favourite among customers.


In fact, a study by Capgemini-EFMA revealed that 40.3% had a positive experience with fintech companies as compared to 37.1% with traditional banks.


However, the industry cannot rest on its laurels yet. As technology changes, they have to upskill their employees to align them to the changing demands of the industry. And in a highly regulated industry like finance where rules frequently change, complying to it is a priority.


Continuous training is, therefore, a necessity to stay ahead of the competition.


However, with the humungous volume of work, dedicating time for training can be quite a challenge for your employees.


That’s when you have to leverage technology again; this time to offer digitized training to your employees.

 


Benefits of Digitizing Training

 

Apart from saving the cost of conducting training sessions for the employees in batches and giving them control over how they would want to complete their training; digitizing training can help your employees in multiple ways.


1. Roll out regulatory training in one go


Training your employees in batches can be a risk as everyone will not be on the same page while servicing the client. It is also challenging to get trainers who are fully aware of the rules to train the employees immediately.


Even if you get a well-informed trainer, coordinating with them and arranging batches can be a daunting task. Considering that you function in a highly regulated industry, it’s crucial that every employee is aware of the new and updated regulatory practices as soon as it is rolled out so they can make well-informed decisions that are in line with the regulations.


With digitization, you can arrange an online training with an SME for all your employees in one go, thus ensuring that everyone is aware of the guidelines they need to follow to adhere to the new and updated policies.


This will not just save your time and money on arranging frequent batches, but will also simplify the process of upgrading your employees.


2. Make employees job-ready within a short time


Onboarding new employees can take more than 2-3 weeks as you have to train them on the different tasks, processes, and policies they have to adhere to be ready to start the work. Another 1-2 weeks are spent on shadowing other employees to get acclimatized to the day-to-day operations.


While this might be an ideal process in traditional banks where there are a lot of resources to manage the workload; fintech companies are mostly startups and work in a fast-paced environment with limited resources.


It is, therefore, crucial to accelerate the onboarding process of the employees. The on-the-go nature of digitized training will help your employees to learn and shadow their peers simultaneously.


Employees can also test their knowledge after every module and revisit the lessons if required. The anywhere, anytime delivery of lessons will help the new employees to start the work within 1-2 weeks as compared to a month.


3. Improve the productivity of the sales team


With less time by their side, sales personnel often find themselves out of touch with the latest development in the industry. They understand that merely possessing persuasive skills is not sufficient for them to perform.


Sales teams need to upskill themselves and stay agile to sell better and quicker. Digitized training enables the team to upskill themselves and sharpen their capabilities on-the-go.


Online learning leads to better productivity and a better understanding of the customers and the industry. They can also save time on attending classroom lectures, yet keep themselves updated.

 

4. Empower the customer support team

 

The customer support team is responsible for delivering an excellent experience to the customers throughout the customer journey. Today, a customer will not think twice before posting a complaint on social media if they are unhappy with the service. Hence, it’s important to empower your customer team to respond and resolve customer issues quickly.


Digitized training will enable your customer support to learn the various aspects of customer service and test their skills through gamification and other interactive activities.


5. On-demand, easy to access lectures


Time is money, and in a fast-paced fintech ecosystem, the most agile company closes the deal first. This leaves the employees with very little time to upskill themselves. Attending classroom lectures have become increasingly difficult, and even attending live online lectures regularly might not be viable.


Easy to access, on-demand lectures will let your employees access the lectures from anywhere, anytime at their convenience and pace. These lectures can also be downloaded for offline viewing, making it easier for the employees to access it whenever they want.


Digitized training is the best way to empower your employees and retain them in the company.


However, if the lectures are not well-defined, you might lose your money on the entire implementation of the training program without generating any substantial ROI. Hence, ensure that the lectures are designed well and aligned with your learning objectives.


Need help in implementing a Learning Management System for your company? Contact us for details.

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