Persona Branding, blog, Build brand, Champions, Jobs Selecting, Learning Management System, Online Course

You have worked really hard to reach to a position you are in today. You are in a senior role with more than 10 or 15 years of experience. From here on, you don’t win jobs based on your interviews. It is purely based on how your potential employers find you. 

 

Building a Brand for yourself is vital to go to the next level in your career. 

 

Below are some practical, attainable, and very cost-effective ways to build your brand and move to achieve the next big thing in your career. 


3 Simple Ways to Build your Brand 


1. Start Expressing your Thoughts and Opinions:

As you have been in the domain for more than a decade, you for sure know many things which the world around you might even can’t think of. Start putting down your thoughts in the form of blogs. Today it is easy to create a blog. You can do it in Medium or LinkedIn Posts to start with. 


Express your thoughts

 

 

Key Points to Remember: 

 

  • Don’t worry about making it look perfect. Nothing is ideal in the world. The more you write, the better it will be. It will then become like a routine. 
  • Use the more accessible channels like Medium, LinkedIn Posts to pen down your thoughts and publish them. 
  • Use Grammarly to do the necessary grammatical checks. 
  • Don’t worry about the number of words, super high-quality images, etc. The thoughts can be small, big. What matters is penning it down. 
  • Just Write as if no one matters to you. 

Marketing Mavericks like Seth Godin, Neil Patel, Rand Fishkin do not write like a publisher. They write just like a normal human being. They are the best people to learn from for brand building. 


2. Go To Events:

Yes. Even today, the events matter. You might have a lot of meetups happening around you on the areas which are of your interest. Join them, attend the meetups. You will meet lovely people out there. You will have a lot of exciting things to share and learn. 


Meeting events

Key Points to Remember: 


  • Don’t aim to attend some big conferences way away from home from day 1. 
  • Start attending the meetups in and around your place. If you don’t find any meet up then its an excellent opportunity for you to create one and gather the like-minded people. 
  • Once in a while, try attending the online conferences and start e-meeting people. 
  • After some time of doing the above points and you start interacting with many people, you can surely go and attend the big ones. 

Companies in the field of accounting, marketing, service, etc. do conduct the big events once in a year wherein all the like-minded people of that industry or domain join in and share the knowledge. 


3. Build Course: 

what would be more rewarding than converting your knowledge into a structured course and selling it to the world. It is a beautiful way to help a lot of people who want to learn new things. Internet is the medium which connects everyone in the world.  


Courses give your brand a real booster. Everyone does not do it. Courses show your commitment to the domain you are in, the confidence you have in your domain, and your willingness to share it to a broader audience for good. These are the qualities is what every employer looks into their senior management hires too 🙂 

Build Course

Key Points to Remember: 


  • You don’t need to be an expert in technology to build and sell your courses. Just record using the platforms like Loom and upload on to FreshLMS and put the pricing. That’s it, you can then start selling your course. Everything related to Hosting, security, payment gateways, member management is taken care of by the FreshLMS platform itself. 
  • Don’t worry if you see a lot of courses or videos on Youtube on your domain. “Bits and Pieces” of information here and there will not give complete knowledge. Your structured course for sure can. 
  • Nothing is perfect. You just have to start it, and as you move on, it will become better day after day. 
  • A consistent parallel income will come your way. Nothing is more satisfying than converting your passion into a regular income. 

You don’t have to create a course on what is HOT, you create a course on what you are expert at, and the world has millions of people who would love to learn from you. There is no Nobel profession than SHARING YOUR KNOWLEDGE


So what are you waiting for? Go ahead and start building your brand. 

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solopreneor, blog, Body Buliding, Champions, Fashion, Learning Management System, Online Course, Solopreneur

Fintech is a $109.8 billion market with more than 7,500 companies operating in the ecosystem across the globe. The fact that fintech leverages its technical prowess to offer quick financial solutions to customers as compared to traditional banks makes it a hot favourite among customers.


In fact, a study by Capgemini-EFMA revealed that 40.3% had a positive experience with fintech companies as compared to 37.1% with traditional banks.


However, the industry cannot rest on its laurels yet. As technology changes, they have to upskill their employees to align them to the changing demands of the industry. And in a highly regulated industry like finance where rules frequently change, complying to it is a priority.


Continuous training is, therefore, a necessity to stay ahead of the competition.


However, with the humungous volume of work, dedicating time for training can be quite a challenge for your employees.


That’s when you have to leverage technology again; this time to offer digitized training to your employees.

 


Benefits of Digitizing Training

 

Apart from saving the cost of conducting training sessions for the employees in batches and giving them control over how they would want to complete their training; digitizing training can help your employees in multiple ways.


1. Roll out regulatory training in one go


Training your employees in batches can be a risk as everyone will not be on the same page while servicing the client. It is also challenging to get trainers who are fully aware of the rules to train the employees immediately.


Even if you get a well-informed trainer, coordinating with them and arranging batches can be a daunting task. Considering that you function in a highly regulated industry, it’s crucial that every employee is aware of the new and updated regulatory practices as soon as it is rolled out so they can make well-informed decisions that are in line with the regulations.


With digitization, you can arrange an online training with an SME for all your employees in one go, thus ensuring that everyone is aware of the guidelines they need to follow to adhere to the new and updated policies.


This will not just save your time and money on arranging frequent batches, but will also simplify the process of upgrading your employees.


2. Make employees job-ready within a short time


Onboarding new employees can take more than 2-3 weeks as you have to train them on the different tasks, processes, and policies they have to adhere to be ready to start the work. Another 1-2 weeks are spent on shadowing other employees to get acclimatized to the day-to-day operations.


While this might be an ideal process in traditional banks where there are a lot of resources to manage the workload; fintech companies are mostly startups and work in a fast-paced environment with limited resources.


It is, therefore, crucial to accelerate the onboarding process of the employees. The on-the-go nature of digitized training will help your employees to learn and shadow their peers simultaneously.


Employees can also test their knowledge after every module and revisit the lessons if required. The anywhere, anytime delivery of lessons will help the new employees to start the work within 1-2 weeks as compared to a month.


3. Improve the productivity of the sales team


With less time by their side, sales personnel often find themselves out of touch with the latest development in the industry. They understand that merely possessing persuasive skills is not sufficient for them to perform.


Sales teams need to upskill themselves and stay agile to sell better and quicker. Digitized training enables the team to upskill themselves and sharpen their capabilities on-the-go.


Online learning leads to better productivity and a better understanding of the customers and the industry. They can also save time on attending classroom lectures, yet keep themselves updated.

 

4. Empower the customer support team

 

The customer support team is responsible for delivering an excellent experience to the customers throughout the customer journey. Today, a customer will not think twice before posting a complaint on social media if they are unhappy with the service. Hence, it’s important to empower your customer team to respond and resolve customer issues quickly.


Digitized training will enable your customer support to learn the various aspects of customer service and test their skills through gamification and other interactive activities.


5. On-demand, easy to access lectures


Time is money, and in a fast-paced fintech ecosystem, the most agile company closes the deal first. This leaves the employees with very little time to upskill themselves. Attending classroom lectures have become increasingly difficult, and even attending live online lectures regularly might not be viable.


Easy to access, on-demand lectures will let your employees access the lectures from anywhere, anytime at their convenience and pace. These lectures can also be downloaded for offline viewing, making it easier for the employees to access it whenever they want.


Digitized training is the best way to empower your employees and retain them in the company.


However, if the lectures are not well-defined, you might lose your money on the entire implementation of the training program without generating any substantial ROI. Hence, ensure that the lectures are designed well and aligned with your learning objectives.


Need help in implementing a Learning Management System for your company? Contact us for details.

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