LMS, Course Online, E Learning, Learning Experience, Online Course, Online courses, Online Learning, Online Teaching, Teach online, Teaching Online, Training

Education is the passport to the future, for tomorrow belongs to those who prepare for it today.


No industry in the world today is immune to disruption and the pandemic has taught us that they come unannounced. This is primarily the case as the scale of technology adoption and information sharing across the world at the moment is a phenomenon that we have not experienced before, and is challenging every industry to up their game.

It seems that no matter which way you turn today, you hear of business owners speaking of ‘disruption’ in their industries. Whether you support it or not, any change can bring incredible opportunities to your business, but if you are reserved about adapting to disruptions in the marketplace, it can also lead to the demise of your business as there is always someone else ready to jump at the opp
ortunity.


Our recent history has seen many industries be disrupted, and scramble for survival in a changing world. Disruption is truly inescapable, but playing it safe amid it can also have quite unfavorable effects on your business. Let’s look at some ways in which disruption has truly changed the functioning of an industry as we knew it.


Age-Old Industries Disrupted in No Time: 



Taxis were once the most cost-effective and the primary choice of transport for most individuals. But the taxi industry was overnight transformed with the arrival of Uber and the many other such companies that followed suit. Since then, we have never looked back, the way and the ease with which we travel has forever changed. 


Shopping has been quite an important part of people’s lives, an activity sometimes enjoyed solo but often with the company of family. The rise of the eCommerce industry and online shopping has completely changed not just our buying behavior, but also our consumption habits! The pandemic further worked in the favour of the eCommerce industry where sales reached an all-time high of 18% contribution in the United States. 


On-demand deliveries have changed the way the restaurant industry does business.  Back in the day if you were looking at ordering food from a restaurant, you would call them directly to place your order, and they would have their personal delivery executives deliver your items to you. When was the last time you remember doing this, if at all? 


Nowadays, every company is trying to get into the delivery business model to add a revenue channel. 

The travel industry was transformed with the advent of online booking portals, making the job of travel agents close to redundant. Newspapers have seen a steady decline in their circulation numbers as online news portals and blogs have consistently grown. 


The hotel business, which was once the primary means of accommodation has been disrupted with the arrival of Airbnb and other such vacation rental sites. 


The traditional television and movie industry has been overturned with the arrival of OTT platforms like Netflix. 


 We saw the Space industry getting disrupted when Elon Musk introduced reusable rockets. 


Libraries have moved online, and the agricultural industry is witnessing more food being produced with the automation of certain processes. All in all, nearly every industry has or is likely to see quite a distinct disruption in the way they function, sooner or later.


The largest industry disruption we have seen recently has been that of the global education systems. 


When the pandemic hit us this year, over 1 billion students around the world were sent home after schools closed their doors. While some lucky students have been able to resume their education, the struggle continues for a majority. A world that was already struggling with educational inequality, is now dealing with something that is making it even worse by disproportionately affecting the most vulnerable sections of society. 


This conundrum has led many institutions to turn toward Knowledge Commerce or E-Learning and initiating a process for them to go digital. 


When adapting to this new normal, universities have tried to quickly evolve their digital tools and platforms to ensure uninterrupted access by students and learners to their knowledge base. Let’s look at some ways in which universities are leveraging Knowledge Commerce and Online Learning to their benefit today-


How Universities are leveraging LMS for Online Learning 


Offering Nanodegrees


Nanodegrees are really revolutionizing the world of skill training and easing access to jobs on a global scale. They are super flexible for students and generally focus on making students more efficient in a particular skill rather than knowledge sharing on a large scale. In nano degrees, students generally work with collaborative tools like blogs, microsites, video chats, etc, which makes learning easier for them through practice and dialogue. 


The learning material in nano degrees is based on what skills are in demand by industries, making students who acquire them more in demand than others. Some large universities like Harvard Education and Columbia University have recognized the need to develop nano degrees to better equip their students, and have even made these courses available to a larger online community. The importance of nano degrees is going to continue to grow in the coming months.


The One-To-One Online Model


While many believe that student-teacher interactions are far superior in the traditional education system, they fail to realize that way too many students sit in a classroom together which leaves no space for one-to-one interaction with teachers, resulting in students often falling behind in class. With online learning courses, students can learn faster, master more material that is at their fingertips, remember their course work with more clarity, and actually enjoy the process of learning.


The best part about online learning is that it allows students to receive personalized attention from their professors which enables them to further succeed in life. Universities today have the advantage of adopting this model and refining it to best affect them in a positive manner


Increased Brand Reach


By opening up courses online and sharing their knowledge base with a larger audience, universities are taking the advantage of increasing their brand reach as far as they can. When they offer cost-effective courses to people around the globe, more people are going to want to learn from them because of their great brand name. This also works in establishing these universities as thought leaders in the field of education as they can organize free guest lectures on specific topics.

The scale of this is honestly limitless!


Bridging The Gap Between Education And Employment


Online learning systems have been able to achieve one wonderful thing and that is the ability to bridge the gap between education and employment. One major drawback that educational institutions in the world were facing was their inability to keep up with teaching the skills required by various industries as their course plan took priority. By introducing nano degrees, universities are making students better prepared and skilled with abilities that industries are really looking for, thereby increasing employment rates.


Research Made Easy And Accessible


The internet and education apps have made the process of research of course material and accessibility to the same so much easier. Nowadays students can highlight passages they want to refer back to in education apps, make annotations along the way instead of flipping through a book to hunt for course material. 


Being online based, they can literally search for whatever they need and come up with thousands of results to their query.


It has been quite amazing how educational universities, in the last few months,  have been able to adapt themselves to better fit today’s times. The importance and relevance of Online learning and Learning Management Systems cannot be denied and they bring with them a plethora of benefits for the student community. Let’s have a look at what some of these benefits are-


Benefits of LMS for Universities

LMS

Easy Access: Online courses allow ease of use as anyone around the world can access them. No matter where you are, your level of education, social background, gender- none of it comes in between you and learning. Cloud-based also allows students to access material from anywhere


Cost-Effective: Online courses are not half as expensive as their traditional counterparts, which allows students to do as many as they like.


Self-Paced: There is no rush and students can take their own time understanding their courses. Not being pushed to learn as per a pre-planned timetable definitely has positive effects on students.


Flexibility: Online classes have the ultimate advantage of being flexible, which means students can take classes anywhere and anytime.


A Global Perspective

Students doing an online course come from across the globe and bring with them a range of perspectives helping enhance cross-cultural understanding.


These are just some of the benefits that adopting an LMS can bring in for Universities and why doing so is of utmost importance, so universities can stay with the times. In the years to come, we are sure to see universities adopting mobile learning, AR and VR, and other learning tools as they get developed. All these will work toward making learning more engaging and robust for students across the globe.


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Learning Management System, E Learning, Online Course, Online courses, Online Learning, Online Qizzes, Teach online, Teaching Online, THRIVING BUSINESS

A hobby is something that brings a big smile to your face while you’re pursuing it, even though you may be in deep shit in other fronts of your life!”

Someone once asked a room full of individuals what a ‘hobby’ was, while varied amusing and mundane answers poured in, the above quote really stood out for capturing the true sentiment of what having a hobby does for you and the pleasure it can bring, even in the toughest of times!

Not much emphasis is given to the importance of having a hobby and its impact on an individual’s life. Having a hobby that keeps you engaged is important as it enriches your life, keeps you entertained, brings you joy, and gives you something to break the monotony of everyday life. It has proven to have a positive effect on both- an individual’s emotional and physical health and well-being.

For children, it’s easy to pick up a new hobby as their young minds remain curious about everything. So, they try every new sport they can, dabble in music, learn their favorite instrument, give writing a shot, and basically try everything they love. 

As we grow older, however, things begin to change. Real-life and responsibilities take over, individuals become pickier about what they truly like spending their time on and leisure time is often clouded with other activities that might have been committed to earlier. 

The importance of having a hobby cannot be undermined. In fact, today is a perfect time to try and figure out how you can spend a large chunk of your day on your hobby and do something you enjoy while you even earn a living through it! 

You know how the saying goes- do what you love, and you will never have to work a single day in your life. 

The way you make a living should truly reflect who you are as an individual. More often than not, human beings don’t take into account things like their interests, what makes them happy and what they’re really good at doing when they’re trying to figure out what they want their career to be. Maybe it’s because the dictionary defines a hobby as “an activity is done regularly in one’s leisure time for pleasure”, but this definition can’t possibly hold in today’s times. In fact, Jim Collins’ Hedgehog Concept is very much aligned with the idea of driving your economic engine by leveraging what you are passionate and best at.

So, readers, there has been no better time than this to turn your hobby or passion into a full-time career and your main source of income. We are literally living through the golden digital era where everything you need to turn your hobby into a fruitful business is available at your fingertips. 

The best part is it’s something you’re already good at and love doing! Technology development has played a big role in enabling people to start making a business out of their passion. Be it painting, cooking, pets–find all the support you need online to start your journey of making it your business.                                       

The Covid-19 pandemic has seen people pick up new hobbies while they remained in quarantine. One hobby that saw a boom through lockdown was gardening and farming. While for some the passion had always been there and they quite naturally had a green thumb for the skill, others picked up gardening and farming at home to make sure they were not in a position where they would have to deal with a shortage of food, while some others realized they finally had the time to work on that lush, beautiful balcony or garden they always wanted. 

If you are someone who is considering taking your hobby online and selling it as a learning course, this blog is for you. There are many ways in which you can successfully do this without spending a huge chunk of money. Here are some easy ways to get you started-


Figure You’re A-game 

If you are thinking of teaching online other people a skill that you have, make sure it is not something you will get tired or irritated with doing after the fun phase gets over. Think of activities that excite you, something that will keep you motivated and your passion alive, and won’t bore you at the drop of a hat.                                                                                          

You need to work with something that keeps you happy. Don’t rush, but slowly keep evaluating what activities bring you maximum joy. 


Start Courses Featuring Your Passion

Transform Your Hobby Into A Thriving Business 1

There is no better way to establish yourself as someone skilled at a particular craft than by teaching it! While this step can be nerve-wracking,  it is important to show and teach others the in-depth knowledge that you have gained about your topic of choice, let’s say gardening. You can always start with a basic course for beginners, like ‘Gardening 101’, and then branch out to more advanced and specialized courses like ‘Growing plants for indoor spaces’ or ‘Tips for getting started with terrace gardening’. Honestly, there is no limit for how far you can go with creating courses and to teach online a thriving community you build over time with your expertise. It is key to share your knowledge and work toward setting up systems that will help you do it with ease.                                                     

Fresh LMS, is an online platform where you can create your own digital front in no time!  In just a few clicks,  you can start setting up online courses that help you get started on your teaching journey. 

Many individuals with a vast range of hobbies have set up innumerable courses on topics ranging from baking desserts to teaching online yoga classes. Start small, and then increase the scale of courses being offered by you. Keep in mind that this is a continuous process and something you will have to work at consistently, to grow your community. 


Consistently Determine What is Working for You and What is Not

Once your course is up and running, it is vital to continuously check on the response you are getting on it. As the scope of your course expands and you have a whole list of courses, this step becomes even more critical. Maybe you find that while your course on ‘Farming at home’ is doing wonderful, but another course on ‘Tips for landscaping your garden’ is not gaining traction, then you can conclude that the community is finding home farming topics of higher interest and if you put out more courses surrounding this subject, your engagement rate will increase.

 Make sure to always note down advancements as they happen, as you keep developing and gaining experience. Also, remember to always learn from both- the good and the bad.


Use Social Media To Your Advantage

Thriving business

Since we live in this beautiful time of the internet at its peak, you already have all the support you need to get your course out to exactly the right people who are looking for it. Social Media is today a significant part of everyone’s lives and using it to your advantage is of utmost importance. Use platforms like Facebook and Instagram to grow your community and educate people about your course. Put snippets of your course videos on YouTube to tap into a new community. Write tons of blogs directly or indirectly related to your course, and spread your content on every platform that you have access to.                                                                 

Remember, it is also important to track what content and which platforms are working the best for you to drive more traffic to your course.


It has never been easier to make a career out of your hobby and teaching an audience a subject that you love and are great at. By using FreshLMS and in just a few clicks, you will be one step closer to making your dream of teaching a skill you love, a reality. Fresh LMS provides an easy interface to understand and use, and has features that will help you better understand the response to your courses. The platform is designed to help you turn your hobby into a course and leverage technology for a wider reach and impact.


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Online Teaching, Learning Management System, Online Course, Online courses, Online Learning, Online Qizzes, Teach online, Teaching Online, Training
 Ask any grown-up who their role model is, and they’d probably name a celebrity, a sportsperson, an author, or an artist. Pose the same question to a student, and she is most likely to be reminded of her teacher, standing in front of her classroom.

Teachers are, undisputedly, one of the most important members of our society. They provide the power of education, broaden the knowledge horizons of young minds, and set them up for success as citizens of the world. The children of today are the world leaders of tomorrow and teachers play a critical role in preparing them to take on their future roles with responsibility.

As the world grapples with issues like social churns, environmental flux, and an ongoing pandemic, the role of the teacher has become even more vital – as they are in a position to empower children to reverse negative trends and mindsets. 

However, what has changed drastically in recent years, are the mediums that teachers can adapt to reach out to students. So far, teachers were largely sharing knowledge through physical models – like a school or private classroom – where teaching happens face-to-face. This model limited the scope of teachers, as they were unable to reach out to students outside the confines of their locality or community. 

Digitization-driven teaching online has added a whole new dimension to teaching. It has provided the potential to tap into student communities in any part of the world. You could be located in Miami and give Mathematics lessons to high school students in Texas, Tokyo, or Thiruvananthapuram. 

 Online Teaching has given tutors a new – and largely untapped and unexplored – opportunity to use their classroom skills in path-breaking and profitable ways. Tutors can share their knowledge with students across the world and, in the process, earn money and gain financial freedom to be able to live a life of their choice. 

Is Teaching Online really booming, or is it merely a myth?

Teaching Online

 

After E-commerce, knowledge commerce is slated to be the next success story – and its journey to triumph will happen at a much more rapid pace. 

The online e-commerce industry took approximately 25 years to reach the dizzying heights of success where it stands today. Knowledge commerce is expected to touch the same pinnacles within five years. 

There’s never been a better time to be an online tutor. The pandemic has added speed to the adoption of knowledge commerce and boosted its success graph by at least 15 years. It’s not just teachers, but people from various walks of life, who have turned their skills into online courses, are using a slew of digital mediums and Learning Management Systems (LMS) to make their lessons and lectures available to learners across the world. 

The numbers confirm that the popularity of online education is soaring. Since the pandemic, the global online education market has witnessed an unprecedented boom. 

It is projected to clock in a CAGR of 9% and reach a total market size of USD 319 billion by 2025 – growing from USD 187 billion in 2019. 

Factors driving the growth of  teaching Online

Teaching online

 

The pandemic may have hastened the process of online learning gaining traction, but there are many other strong factors that have made its popularity possible

Increasing internet penetration. Today, the internet is globally omnipresent and as much a basic necessity as food, water, and shelter. 

Innovative technologies like learning management systems, live virtual classrooms, feedback sessions, online chat forums have been game-changers for online teaching. Virtual reality and artificial intelligence also have the scope to provide students with real-time and insightful education.

The success of e-commerce has made people comfortable and confident about buying products and services online. Knowledge commerce is reaping the benefits. 

Geographical boundaries have been neutralized. Learning and teaching can take place from any location, at any time. Students can learn from the best teachers, even though they may be continents apart.

Deep penetration of mobile devices and laptops has made it possible for a larger number of students to log into online learning platforms.

How can you start teaching online?

How-can you start teaching online

 

Once you decide to take your teaching from the classroom to the digital domain, you’ll need the right tools and processes to make the experience interactive and easy to grasp for your students. Here are some crucial steps to follow, when you transition to online tutoring 

  • Identify your target student group: Decide on the courses you want to teach online, and to whom. For example, if you want to teach Mathematics or Science to high school students, then use relevant virtual tools to create courses that will help students understand the subject better. 

  • Start with a pilot virtual classroom: To test the virtual waters, begin by teaching subjects you have expertise in. Keep the classes simple, so that you get comfortable with the learning management system you’re using. Choose a class that is easily adaptable to an online format.

  • Create short courses: Start recording your knowledge and create short courses that you can give out for free or for minimum charges. 

  • Use different formats to conduct classes: Get creative and explore different formats – do live classes, interactive one-on-one sessions, or webinars. Use collaborative tools – like online blackboards, message boards, and chat rooms – to make the learning process seamless.

  • Assess your students regularly and share their progress reports: Create regular assessments, gauge your students, and share their progress. This will help students understand how they are performing.

  • Build trust and build your brand: Write blogs, create Youtube videos. Use social media platforms like Facebook, Linkedin, and Twitter to highlight your course.

  • Gather reviews: Proof of your work quality is very important in the online world. Get your students to write objective reviews about your courses.


Conclusion
Fresh LMS is one of the most user-friendly and powerful online course creation platforms available to tutors today. It is a complete No-Code platform where you can just register, create your course, and take your classroom into the virtual world. It seamlessly helps you transform your teaching skills into a thriving business, without compromising, in any way, on the quality of your teaching.

Teaching Online

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Course Online, E Learning, Learning Management System, Online Course, Online courses, Online Teaching, Uncategorized

What’s the difference between Master Shifu and Mark Manson? Master Shifu didn’t have to market his lessons. 


In the real world, Mark Manson had to build a following on his blog over several years before he could publish a global bestseller, charge for access to his website, and create successful paid online course.


But as an online teacher in 2020, your marketing path isn’t as difficult as his.


Since the pandemic, listings for teaching-related roles on Indian job portal naukri.com have increased four-fold. Every other connection on LinkedIn is either teaching or learning new things online.


The surge only means that the initial phase of convincing a new audience about the credibility of the offering is over, it is now just about convincing them that your personal offering is worth their money and trust.


Secondly, everyone is a social marketer today. Your social media profiles are essentially marketing for yourself, so you’re not exactly new to marketing. If you too have a great online course but not a great marketing plan, here’s where you can start.


Homework for marketing your online course


1.Establish your expert authority

How to Market Online Course and Boost Sales 2

You are the face of the online course. You need more than just a LinkedIn profile to convince students. It starts with simple things such as posting advice on social media and engaging in conversations on Quora and Reddit.


There is something for you to capture on each platform. Make a list of your achievements and promote them strategically on each of them. More importantly, keep reading and sharpening your skills to stay fresh and updated. 


2.Profile your target audience

Online Course

Every good marketer starts with profiling their target audience. Determine who your best prospective student is, and create a few sample profiles based on the following questions.

  1. What age group do they belong to?
  2. Where do they live?
  3. How much do they/their parents earn?
  4. What are their hobbies?
  5. What kind of content do they consume online?
  6. What attracts them to your subject matter?
  7. Who makes buying decisions for them and how?

Once you establish your online authority, it’ll be easier for you to 

interact with, study, and profile your target audience.


3.Identify problems and solutions

Online Course

Once you know your target audience, you will understand what exactly they need in your subject area that they aren’t getting from your competitors.


Let’s say, you’re a soft skills instructor. There is no dearth of your kind. But you find out that middle-aged professionals with a considerable amount of work experience, mothers returning after a break, or people making drastic career changes all have their specific needs. 


Is there anyone who is catering to the nervousness that comes with being out of touch for a year or two, or the uncertainty of changing industries at 35? Can you delve deeper and tackle these? 


Conduct thought experiments, talk to your audiences, and zero down on a core purpose for your course that you can spell out in one comprehensive sentence.


For example, “My course will help busy working mothers learn a set of 7-10 quick, healthy recipes that they can prepare for themselves and their children”.


10 Ways To Market Your Online Course

Online Course

Once your homework is done, you can start drawing your real marketing strategy. If you’re completely new to marketing, take it as you are learning something new yourself in the process of teaching something new to others! 


1.Optimize your website

If you create a course on any popular online course marketplace, you will have to play by their rules at every step of the way. With a customizable platform such as FreshLMS, your website will become your voice. Everything from the colors and fonts you to lesson plans will be an extension of your marketing plan.

Think about how each of these decisions reflects upon your brand, and make the most of the following features of FreshLMS

  1. Heavy on-course personalization
  2. Ideal user journeys 
  3. Prompt quizzes and assessments
  4. Custom domains for every course
  5. Effortless payment unification
  6. Smart third-party integrations
  7. Completely Whitelabel and re-brandable features
  8. Next-gen reporting and analytics 

2.Start your own blog/podcast

Think carefully about everything from the name of your blog to the content. Once you build a strong following for your blog or podcast, your expertise will be established. Prospective students get a glimpse of your teaching abilities from the way you explain concepts in your articles and podcasts.


3. Sales funnel 

A sales funnel, as technical as it sounds, is a very simple model depicting a consumer’s journey from knowing about your product to finally buying it. The generic sales funnel is divided into 5 steps. 

  1. Awareness
  2. Opinion
  3. Consideration
  4. Preference
  5. Purchase


Create a custom funnel for your target audience, and decide the

touchpoints you can explore at each step. For example, your blog 

might be the prime touchpoint for the awareness phase, while 

social media can help your target audience in shaping opinion.


4.Social media strategy

It’s time to use your personal accounts to market your online course, as you are the essence of your offering. These 5 platforms are a must in your marketing plan. You can add other niche platforms depending on your course content and audience.


  • Facebook: Audiences across age groups and professions are active on Facebook. You can explore features such as Facebook Live, Stories, and interest-based groups to drive your course.

A business page linked with your Instagram business page could also be a good idea for targeting the right people.


  • Instagram: An Instagram page is a must for creative course teachers. That doesn’t mean business and strategic online course cannot be marketed on this platform.

With features such as QnA, polls, and the immense creative potential of Instagram, it becomes a great place to interact with your audience and register yourself in their minds.


  • YouTube: You can treat YouTube videos as practice course videos. You could even upload these and send them only to a select few people for feedback. Or you could publicize them on all other social platforms and gauge reactions from your social circle as well as the audience on YouTube at large.

  • Twitter: Twitter can serve the same purpose as your blog or LinkedIn page, in a limited number of characters. Comment on new developments in your course area and use trending hashtags, mainly to add to your credibility and online exposure.

  • LinkedIn: If not to connect with your audience, LinkedIn is surely a great place to connect with fellow teachers and experts, to keep track of businesses in your field. Having an illustrious  LinkedIn profile in addition to creative Instagram pages and blogs can help in adding to your professional credibility.

5.Give and take: testimonials and guest blogs

You can give influencers in your field free access to your course and ask them to publish an honest review on their pages. Additionally, you can contact credible blogs and pages, and find out if you can publish a guest blog, a guest post, a handle takeover, or a video post based on your subject matter. They should generally allow you to promote your social handles, website, and other content.


6.Collaborations

Online teaching need not be a solo endeavor. Through social conversations, you can get in touch with fellow teachers, combine your strengths, and publish collaborative content. 


If you are putting together a comprehensive cooking course and know an expert baker, you could have them conduct one special lesson in your online course. Collaborations help both parties and give them access to each other’s audiences.


7.Live webinars and events 

Live webinars can give you a good classroom test. Reading your blogs and posts is one thing, but watching you speak and interact is what can truly convince people that you can be a good teacher.


Once you have a good following on your blog and social accounts, host a live webinar, and look for opportunities to take part in events as a speaker, panelist, etc.


8.Discounts: to offer or not to offer

Even after being one of the most successful teachers in the world, Mark Manson sells online course in a package along with exclusive blog articles and other content. Discounts and offers are not necessarily a bad idea, whether you’re starting out or are established.


They only increase the number of registrations, which means increased exposure that helps branding in the long run. Just make sure to not over-discount and maintain your standards.


9.Audience interactions

Audience interaction doesn’t just consist of personal responses to messages and comments. It also includes regular QnA sessions, actively seeking feedback, sharing positive feedback that you receive, and rewarding loyal audiences. 


Rewards can be something as small as sharing screenshots of their positive feedback, their well-made assignments, or sharing personalized advice. 


 10.Paid ads 

This step is not extremely necessary, but it can provide a great reach. Paid Google ads, social ads, YouTube ads, and website ads give you great access to your audience.


Spending money to make money might not be everyone’s idea of a great marketing plan, and you can take your time to evaluate this option. 


Final note

Your marketing plan is almost as important as your online course design. The good thing is that none of the above mentioned online platforms are alien to you. After a few more days of racking your brains and you will have made your perfect marketing plan.


So go on, become the world’s next favorite music teacher, business strategist, brewer, or any other kind of teacher, and enter the marketing hall of fame simultaneously!


16

Course Online, Build brand, Buildings, E Learning, Learning Experience, Learning Management System, Learning Management System, LMS, Online Course, Udemy Marketplace, Uncategorized

Back in the day, kids wanted to be doctors, pilots, firefighters, movie stars, and sportspersons. Ask the kids of the 21st Century, and they will have answers such as ‘Vlogger’, ‘Influencer’, or ‘YouTuber’. The rise of the YouTuber as a profession has been momentous. 

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Online Course, blog, Buildings, E Learning, Learning Experience, Learning Management System, Solopreneur, Training

Congratulations! Being here means you have cleared the first step, which is being sure of wanting to teach online. Great efforts are always preceded by a strong will. Now, wear your teaching hat and get ready to kick off the exciting journey of creating your first ever online course.


Before we go further on this path, let us indulge you in some trivia. Did you know that the global online teaching market is set to touch $350 Billion by 2025? This is, mind you, a pre-2020 projection. With the online learning market exploding due to the lockdown, the figure is only set to increase. In more ways than one, it is the best time to start teaching online.


So, whether you are a corporate employee who has finally found some free time to pursue the post-retirement desire of teaching or a dance instructor who misses guiding students in physical classes and shows — you’re at the right place. The world of online teaching is not nerve-racking but might seem a little intimidating because of the overload of courses and information this year. Don’t you worry, we’re here to tell you why it doesn’t have to be so. Let’s start at the very start. 


The birth of your online course 


There are two pillars for this stage, inspiration, and research. You’re not even thinking about course material yet, you’re just introspecting. 


  • Inspiration: Teaching is an art. You’ve seen it in your favourite teachers and professors from your school/college days. There was that one history teacher who could make the World War less scary and more fun to study, that one marketing professor who made it seem like selling hotcakes is everybody’s game. You’ve also seen it in that one colleague who makes PowerPoints look like a short film or that cousin who taught you how to play the guitar better than any formal teacher.

There is one thing common between all of these people — inspiration. They are all extremely motivated people whose passion is infectious. Now, ask yourself. What is your true passion? It could be anything from a dance form to organizing Excel sheets. You will find students for everything. It doesn’t have to be something popular or trending on LinkedIn. It’s better to carve your niche where you’re more confident and less influenced by others. This niche is where your passion and your skills converge. 


  • Research: After inspiration comes to research. This gives a method to your madness. Although you can create your own research methodology, here are a few steps you can begin with:
    • Look for existing courses and materials in your field of choice.
    • Read up to expand your knowledge and expertise. 
    • Take an online course yourself. Use Google Search, Quora, blogs, social media, and any other relevant online tool. 
    • Talk to interested people you know and find on online forums. 
    • Find out which aspect of your passion they are most interested to learn, and how they’d like to learn it. 

By this stage, you are motivated enough to get into the details. Let’s begin by determining the type of your course, which will make further steps easier.


Types of online courses

Types Online Courses

You will find a lot more types than the ones listed here, but these are the only ones you need to know. The rest are only narrower categorizations of these. We believe that it would be better for you to not fall into meticulous structures and instead find your own space, build your own structure.


  • Masterclass: Masterclasses are advanced-level courses. These aren’t usually meant for beginners. They’re for people already well-versed in the field who want to gain expertise. For this, you have to be an expert yourself. These courses are best suited for creative fields. 
  • Coaching: Coaching courses are where you, the coach, helps an interested beginner gain knowledge of a topic and learn the ropes. These include everything from business coaching, career coaching, personality development, to yoga coaching.
  • MOOC: Massive Open Online Courses are meant for unlimited participation from across the world. These are easily repeatable, fixed syllabus courses that promote student communities. They’re good for fields such as STEM, business, humanities, and technology. 
  • Corporate Training: In fields such as hospitality, Human Resources, and administration, employee training is crucial. In the current situation, an online course is the best way to provide corporate training. Corporate training topics range from confidence-building to personality development and communication. 
  • Creative Courses: Gone are the days when you couldn’t turn your hobby into your profession. Creative courses are very unique in themselves, and each needs a different approach based on the nature of the art. A dance class would require both the teacher and the student to have a spacious room. A musical instrument would be a must for a music class. For visual arts, students might need physical material such as paints, or even software, depending on the course niche. Keep these specific requirements in mind while working on your creative course. 

Roadmap for creating your first online course

Online Course

Now that you have probably figured out the domain of teaching, let’s get to business. What you have now is a subject, a course category, your expertise, your subject research, and your audience research. That’s plenty of material to start working on your actual course material.


1. Pick a specific topic

Based on your research of the theme and the audience, find out what marketing professionals often call ‘pain points’. These are gaps in the market, areas that no one else has touched. For example, say you want to teach the violin. You find out that there is hardly anyone teaching it exclusively to senior citizens, who need a different pace and approach from children or youngsters. Tap the pain point and introduce a specific course for them. 


2. Decide the end goal of your online course

What is it that your students will take away at the end of this course? Just like you must have done with research papers in college, determine your conclusion first. Then, build towards it. Express the end goal in a sentence. For example, ‘At the end of this online course, students will know how to read and write basic sentences in French, along with some cultural knowledge about France.”


3. Make your drawing board

You’re probably imagining a wall full of ambiguous post-its, pins, colours, flow-charts, and maps, like in the movies. That’s exactly what we’re suggesting. When we say make your drawing board, we mean to make one literally. Jot your ideas down in words, sketches, tables, etc. Use coloured pens and sticky notes. Put all of it down where you can see it simultaneously. At this point, every idea is a good idea. Put it down without thinking about whether it makes sense to anyone else or not. 


4. Organize your board

Now comes the tough part. Take out ideas and elements that do not fit within the goal you had decided for your online course in Step 2. With the rest, make a class-wise plan. Then, set a mini-goal for each of these classes. For example, let’s assume that you’re conducting a baking course. Here’s how the course structure would pan out:

  • Lecture One: Introduction to baking

Goals: Identifying baking tools, usage of a microwave, and basic practices 

  • Lecture Two: Types of cakes 

Goal: Understanding the difference between the basic varieties 

  • Lecture Three: Making a basic cake

Goal: A small cake for two 

  • Lecture Four: Frosting and other decorations

Goal: Adding frosting and other personalized decorations to the cake made yesterday 


Decide how much time each class would roughly take, including introduction, lessons, 

and discussions. 


5. Add activities and assignments

The most engaging, creative way to achieve the goal of each class is an activity. Divide your students into groups and give them something to work on. Promote conversations and discussions amongst themselves. After the class, give them assignments as well. Make sure not to make them too heavy. A good measure to keep in mind would be that it should be something they can finish within an hour. This keeps them involved without putting too much pressure on them. 


6. Put your online course together

Now that you have a clear course outline, it’s time to make the actual course. There are numerous tools available for you, starting with the basic PowerPoint (which is actually not very basic, it has unbelievable features that you could very well need a whole online course to learn), to sophisticated tools such as Photoshop. Use a combination of tools that suit you best. This is your time to make the fun presentation you can never submit to your boss. 


7. Conduct a crash test

Now, you have your course. Do you immediately launch it? Of course not. It’s your first course. You need to test it. Hold a free webinar or lecture on the same topic, and carefully note down the response and feedback you receive. The webinar will also serve as a marketing tactic for your upcoming course. You can even hold a demo class with friends and relatives and take their feedback. Remember that any criticism you receive is only a chance for you to improve. 


8. Add finishing touches

Based on the feedback you receive, make alterations to the course. Review each part including the assignments. After your crash test, you might realize that school students get easily distracted while reading a book without pictures, or that teenagers want to be treated as adults and would like more challenging assignments. Derive these key insights and refine your course. Even if you realize that you have to go back to the drawing board, do it. It’s okay if your course is delayed, but not if it’s short-sighted.


9. Choose the right platform

Now that the final draft of your course is ready, you need to pick a platform to run the course on. There are a plethora of platforms online, and you might get confused because each offers some advantages. It would be best to simply pick the one that lets you do what you want freely and turn every feature into an advantage.


Create your first Online Course

At FreshLMS, customization is the top priority. While hosting your course, it provides the following features which let you design every part of your course as per your preferences.

  • Heavy on-course personalization
  • Ideal user journeys
  • Prompt quizzes and assessments
  • Custom domains for every course 
  • Effortless payment unification
  • Smart third-party integrations
  • Completely Whitelabel and re-brandable operations 
  • Next-gen reporting and analytics
  • Support for solopreneurs and organizations 

10. Sell your course

Selling your course involves three key elements. Once these are done, you’ll be ready to hit the play button.


  • Pricing: You already know your audience. Now, decide how much you’d like them to pay. Don’t make the mistake of charging too little just because it’s your first course. Remember that this will also decide your reputation in the future. You can also decide a base price and then charge extra for optional add-ons such as extra lectures, curated notes, etc.

  • Naming: After the price comes the actual selling. Name your course. This is the last step and not the first because now, your name will be inclusive of your online course material, your audience goals, and your USP as a teacher. The best way to name a course is to describe it as taking a student from point A to point B. i.e. ‘Learn How To Play 5 Yanni Tracks On The Violin In 5 Weeks’.

  • Promotions: Start promoting it on social media and personal circles first, and then move on to niche platforms that are relevant to your audience. For example, if your audience is millennials from the US, you should probably tap into Reddit. Remember that it’s your first course. Heavy promotion might not lead to a heavy flow of inquiries and registrations. This is, however, just the beginning. These promotions are going to build your brand image for future courses.

Are you ready?

Create Online Course

We reckon you are! There must be a lot of thoughts going through your head with most of them turning into questions such as, “Should I do this?”, “Will it be profitable?”, “Will I be good at it?”. The best part about online teaching is that you only invest time and effort. There is nothing to lose here. You will gain new knowledge for yourself, even if your financial or other goals aren’t met immediately. So, it’s time to stop thinking, and start doing it. 


We’ll leave you with some inspirational words from one of the best teachers in the universe.

“Try not. Do… or do not. There is no try.” 

Yoda, Star Wars


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Learning Management System, blog, Learning Experience, LMS, Online Course, Training

Are you one of the many who has started being more active on LinkedIn, reading more blogs, taking online courses, and flaunting them since the lockdown? It’s not just you; millions of students across the world are also adapting to the e-learning way of life. 

Popular EdTech companies reported more than 100% increase in new students after rolling out free and discounted classes. Numerous other EdTech platforms have been offering significant discounts on courses for students across age groups.

Due to the pandemic, at least 1.2 billion school students in 186 countries had to skip school. At least 120 million people in India alone lost their jobs due to the struggling economy. The current situation is a blessing in disguise not just for EdTech companies but for the affected groups as well. Parents do not have to invest in heavy bags, books, travel to school, etc. this year. People who have lost their jobs can capitalize on the surge in online skill up-gradation courses and strengthen their profiles. People working from home can use the travel and office time they’re saving to upgrade their skills as well.

Is it just about the lockdown, though? Or is the lockdown just a catalyst that has opened the doors to a revolution in the way we learn and teach? In the Information Age, it is the latter.

Why is Online Learning Important?

A few months ago, when the worldwide lockdown was in its initial, uncertain stages, a list of 450 online courses offered by Ivy League universities was doing the rounds on social media. These courses covered topics from computer science and business to humanities and design. A decade ago, there were no means other than making it to these universities for accessing this education. Today, any student from any country can pay a nominal amount to watch lectures from esteemed professors, interact with them via forums and live streams, and get yourself a certificate. 

The sanctity of prestigious universities is no more in their exclusivity as much as it is purely in their teaching methods and resources. This, undoubtedly, is the best example of how EdTech is democratizing education globally. 

With the improvement in bandwidth and data speeds, it is becoming much more comfortable and convenient to pursue education through your laptop or mobile screen. 

Mothers in their maternity leave period and professionals who have taken career breaks for any other reason now have a chance to fill the gap in their CVs with new skills. 

Startup owners often spend a lot on consultants for expertise in areas they are not skilled enough in. They can take up affordable certificate courses and do it all on their own. 

Learning is no longer restricted just to your formal educational years. Everyone everywhere can learn almost anything, whether it is data computing or playing the ukulele.

Why is it Important to Teach Online?

You must have come across a lot of working professionals who have a strong desire to teach in their respective fields after a few years. Teaching has long been considered as more of an option that you turn to after your 40s or close to your retirement age. 

With the ability to teach online today, your passion need not be postponed anymore. 

You can take a few hours out of your work schedule and teach online courses that not only satisfy your heart but also your wallet. Just as anyone can learn, almost anyone can teach now. 

A technical writer from India can teach English to migrant students in the UK at a cost they can afford.

It isn’t just a matter of convenience and business opportunity. There is research that illustrates that students in online classes retain 25-60% more of what has been taught, as compared to 8-10% in a physical classroom

There is a lot of nitty-gritty of which helps both students and teachers. Just think about the physical setting. Within the four walls of a classroom in an institutional environment, some students aren’t very open with questions and interaction. 

When they sit in the comfort of their homes and have the option of personally messaging their teachers, a new level of ease is possible. This also helps teachers give personal attention to students, something parents always demand. 

Why the 21st Century is All About Teaching Online

The idea of a ‘personal touch’ which often discouraged people from online learning, has taken a backseat now. The level of personalization possible for both students and teachers is astounding. 

  • E-learning takes 40-60% less time than a traditional class and allows students to reread, skip, and fast forward through concepts. 
  • Students can now schedule classes at a time convenient for them.
  • They can access course material whenever they want to. 
  • Students can interact with peers from around the world and discuss lessons.
  • They can get used to innovative methods of virtual teamwork, which will also go on to help them in their professional lives. 

In his book 21 Lessons for the 21st Century, historian, intellectual, and professor Yuval Noah Harari has highlighted that schools across the world are stuck in traditional, rote-learning ways. 

Online learning can foster a shift from these traditions into a new age of innovation and critical thinking. 

Technical Advantages of Teaching Online

Online payments have become the order of the day. A lot of schools have started accepting fees via online means. The process of online payments for EdTech platforms has made receiving and paying money quicker. Plus, traditional tuition teachers who had to haggle with parents for home tuitions can now formalize courses and charge standard fees. 

A decade ago, people in developed countries were sceptical about both online learning and online payments. All of it has changed now. 

Another crucial factor is internet speed. As Wi-Fi becomes the second oxygen of the global citizen, countries all over the world are working towards making the internet more accessible. 

Global average internet speeds have only risen in the past few years (30% in 2017 and more than 15% in 2018). In India, faster and cheaper internet has made it possible for students in rural areas to access quality education over their mobile phones at reasonable prices.

There has simultaneously also been an upgrade in technological devices. The sheer number of smartphone brands has led to competitive rates and amazing features being available at affordable prices. With a 5G network, your mobile can now do almost anything that was only possible on your laptop. Out of about 7.8 billion people in this world, there are about 5.15 billion unique mobile phone users today.

We are at a unique crossroads in the history of humanity, where physical, logistical, technological, intellectual factors have converged and created newer ways of consuming information; modern ways of absorbing knowledge, unique ways of learning, and teaching.

Technologies to Help You Teach Online

Let’s now get to how the ideals of learning better can be achieved in practicality through online teaching methods. Technology is invariably evolving and presenting newer forms of making lessons unique. The most basic tools, such as Google Suite, Evernote, Slack, etc. can be a good start as most of us already use them for office work. Even for teachers who are not very tech-savvy, these tools are elementary to figure out on your own and master. Here’s a quick list of tools for beginners to intermediate online teachers. 

  • Evernote: This is an app that can help you convert notes into quick slides and can be used across mobiles and computers. You can divide and structure your notes into separate notebooks, share them with others, and even let others edit them. Evernote’s audio, picture, and handwriting features can make your content everything from attractive, cute, and appealing to professional and engaging. 
  • Slack: Slack is originally a communication tool for professional teams. As an online teacher, it can help you share notes, hold discussions, and even send DMs. It takes hardly a few minutes to get acquainted with its features, which are numbered but useful.
  • Google Suite: Google has its own and more accessible version of Word Docs, spreadsheets, and slides, which can be made and edited collaboratively. You don’t need to buy or download Microsoft Office; you can log in to your Google Suite anytime. 
  • Canva: Websites such as Canva help you design pages and make your presentations look more appealing. Canva designs can, in fact, easily pass off as professional Photoshop work at times. 

Online Classrooms

There are a plethora of video calling services and platforms that can be used to teach students without spending half of your lecture duration, asking each other if you are audible. You can use the tools mentioned above seamlessly on these video platforms without much hassle. Here are the best ones to begin with. 

  • Zoom: Zoom is probably the most popular video calling platform at the moment. You can share your screen, play videos for the class, write notes, send files, and even scribble the way teachers do on physical blackboards. You must have used it already for work meetings or personal calls. Zoom calls can quickly add up to 100 participants, so large classrooms are not a problem either. 

  • Google Classroom: As usual, Google has an answer for everything. Through this platform, teachers can create and manage classes, assignments, give real-time feedback, and send reports to parents. Students and parents can continuously keep track of their course progress and receive regular summaries, reviews, etc. from the teacher. 
  • Skype: Skype is no more just an app you use to video call relatives and friends who are far away. You can hold video lectures with up to 50 students on Skype, and even share your mobile screen if required. The only limitation of Skype, which you must’ve heard often, is that it lags at times and cannot be trusted with low internet speeds. 

Recorded Classes and Live Classes

With each of the tools mentioned above, you can hold both live classes and record them for later viewing. 

From a student’s perspective, recorded classes are convenient as they can view them at leisure. They can also skip and replay, which allows them to work at their own pace. 

Recorded classes also usually have lower costs as compared to live courses. For a teacher, a recorded class puts more focus on delivering a regular lecture and focus on the storytelling. However, you can also hold a live class and record it for later viewing. 

As a matter of fact, with a platform like FreshLMS, you, the teacher can focus entirely on your lesson. FreshLMS comes equipped with features that can help you create AND sell your course in under 60 minutes. These include:

  • Heavy on-course personalization
  • Ideal user journeys
  • Prompt quizzes and assessments
  • Custom domains for every course 
  • Effortless payment unification
  • Smart third-party integrations
  • Completely Whitelabel and re-brandable operations 
  • Next-gen reporting and analytics
  • Support for solopreneurs and organisations 

How to Pick the Right Tools to Teach Online?

To pick the right online teaching tools, you first need to list down your class goals. These would depend on the type of class, the material, age-group of students, etc. 

For example, you have to teach a group of teenagers. These restless, young minds need not just storytelling but something more. Games are the right way of holding their attention. 

  • Gamification: For gamifying your lectures, you can use quizzing tools such as Quizziz and Quizlet. There are also other gaming tools such as Educandy, Kahoot!, and Gimkit that you can use to make multiple games for multiple classes. Games make the class fun for both students and teachers alike. Apps like Quizzes can also be used for family game nights. 
  • Interaction: An essential aspect of online lectures is interaction. For this specific goal, teachers can use tools like Nearpod, Google Tour Creator, etc. which help you integrate VR, give prompts, take virtual field trips, and much more. Interaction has now surpassed just personal chat and voice notes, and this is just the beginning. 
  • Storytelling: The most important goal of teaching in any environment is storytelling. You won’t be surprised that there are apps for this too. StoryboardThat is an app that provides graphic organizers, templates, lesson plans, themes, characters, props, GIFs, etc. If you aren’t ready for high-level tools, you can simply use a combination of Slides and Canva designs and still make your class fun, creative, interactive, and colourful at the same time. 

Teach Online: Tips That You Should Know

Once you begin conducting your online classes, you will have a lot of questions. Here are some of the most common and basic ones, answered. 

  • Personal attention: Usually in physical classrooms, questions such as “Is this clear?” is usually met with either a reluctant “Yes” or indifferent silence. In an online class, you may not be able to watch the faces of your students and gauge their expressions. What you can do is use polling and quizzing features. You can introduce a reward system for feedback polls, which will encourage students to provide you with honest feedback. This will then help you to determine which student requires attention in which area, and address it through personal chat and conversations. 

  • Group activities: Zoom’s Breakout Room is the best-known tool for group assignments in online classes. Teachers can split students into groups, and all groups can work simultaneously with time limits. Another basic method that you can use is to throw open assignments for review and comments from peers. This way, students don’t just work together but also learn from each other’s positive and negative points. These activities can go a long way in building class harmony and friendships. 

  • Managing Technical Issues: Almost all technical issues of while teaching online have one explanation – lousy internet. The very first thing you need is a good internet connection. Of course, your students will also need one. Once you get a new internet plan, test it on video calls with friends, and test-run all your online teaching tools as well. Be prepared for everything. Have a mobile data backup plan in case your Wi-Fi fails, and encourage students to do the same. With 4G and now 5G, cellular data can support online classes as well as broadband and WiFi. 

  • Adapt to mobile: As we mentioned before, there is almost nothing that you cannot do on mobile. There are unique teaching apps for use on basic mobile phones and even for offline connectivity. Nowadays, a lot of budget and mid-range Android phones have excellent cameras, which aids video lectures a lot. You might find the phone screen to limiting a space, but you can overcome that too, by practising hand gestures and testing different angles for your phone. It would also be wise to invest in an excellent mobile phone rig that leaves your hands free for articulation and animation. 

  • Designing the coursework: If there were a course on creating an online course, new teachers would take it. There’s so much information at your disposal that you can get confused about what to use and what not to use for your syllabus. Designing a course structure begins with answering some basic questions and converting these answers into a step-by-step plan. 
    • Who are your students? What is their age group, qualification, likes, dislikes, etc.? Make a consumer profile-type summary of them.
    • What do they already know about the subject matter that you can use as a starting point for your course?
    • What could their possible goals be concerning your course?
    • How much time would you require to reach these goals?
    • What is the pace of learning that would suit them?
    • What are other teachers in the same field doing? Can you take inspiration from existing courses offered by universities?


  • Designing homework and assignments: Firstly, understand that you’ll probably spend as much time teaching as you would preparing assignments and evaluating homework. Next, be regular with assignments. Pre-decide the homework for each lecture. Integrate as much creativity as possible in assignment briefs. Ask students to sketch, draw, animate, act. Working from home requires a special kind of motivation to get out of your comfortable bed and work on a screen. Make sure your assignments are fun enough to provide that motivation, whether your students are 10-year-old kids or middle-aged professionals.

Mistakes to avoid

Whether it’s your first time or your fifth, there are bound to be some areas of improvement. Teaching is, after all, learning again and again. Here are a few common problem areas addressed. 

 

  1. The pacing problem

The problem with a lot of courses, online and offline, is that they become difficult to follow because of the sheer amount of information loaded in them. Through a screen, it becomes even more difficult for a teacher to judge the mood of the class and re-pace lectures accordingly. So, if it’s your first online course, make sure that you start with a light session with fewer information points and more focus on discussion, analysis, retention. This will also give you a better idea of your student group, their mentality, their choices, and their attitudes. A few lectures in, you will know their pace and can design the remaining conferences as per that pace. How much information to put in a course is a question that you won’t solve in one class or course. A few lectures later, you will have enough practice and experience to have the right answer to that question. So keep yourself open to new insights, new revelations, and new methods all the time. It is, after all, a learning process for you too. 

 

  1. Selecting a course and its content

If you are confused at the very first question, which is “What do I teach?”, you have a lot of follow-up questions to ask. However, the most important one is “What am I good at?”. Other questions like “What is in demand/trend right now?”, “What does my audience want?”, “What will pay me more?” are secondary. It is the age-old excellence-success bargain. If you’re good at something and believe in your wisdom, you will find the audience for it, and you will find success too. It is better to be an expert in something you know than to be a mediocre performer in something you’re not very good at. The world is a small place; you will find takers for anything. It doesn’t have to be coding or big data. You could even design a course on the lifecycle of arachnids and find a class full of eager students from around the world. Find your niche and excel in it. 

 

  1. Market strategy

What is your go-to-market strategy? If you’re a marketing or media professional, you already know this term. You might even be teaching or learning it online. A GTM (go-to-market) strategy is just the strategy that a company uses to bring their product into the market and create value through a business plan. You don’t need this jargon. You just need to follow the three necessary steps of marketing. 

  • Find out what people want. 
  • Deliver it to them
  • Tell them that you gave it to them.

 

In practical terms, if your area of expertise is, say, management, find out existing courses on management. Look for gaps and carve out a niche that no one else is addressing. The next step is to tackle that niche and design a course. The final step is to sell your course. Selling your course doesn’t just mean advertising it when before you start it, it also means sharing feedback when it’s over. Let the world know that your students are satisfied. It will help you get more students to sign up for your next course. All of this is a meticulous strategy that needs to be ingrained in your course plan.

 

  1. Announcing and launching a course on the same day

This would be a very rookie mistake to make. If you announce your course and commence it on the same day, you’re not giving students enough time to notice your course, think about it and then enrol. It also makes your course look like a limited period FMCG offer and gives an impression of poor planning. Instead, keep enough space between your announcement and launch. Post it on social media platforms. Give teasers and sneak peeks, which will generate excitement for your course. Take a good week and plan a strategy for each day of the week. Get your close friends and relatives to publicize your course as well. You can also use this plan to flaunt your achievements, thus proving your credibility and expertise in the course matter. The whole problem with announcing and launching on the same day is that all of this isn’t possible in a day. 

 

  1. Not having a clear course structure

Your course, whether beginner, intermediate or advanced, should have a specific goal that takes the learner from point A to point B. You should be able to explain the benefit of your course in one or two sentences. For example, “This online marketing course will teach fresh graduates to use Instagram and Facebook for promotion, sales, and engagement by acquainting them with various tools offered by Facebook.” Decide your point A, and point B, and then fill the space in between with a plan breakdown. Teaching is an art, but it takes as much structure and strategy as any other job. It is, after all, the art of sharing. You cannot share effectively unless you plan your communication. 

 

Looking Forward

 

This might have been a lot of information to take in, so read it at your own pace. Treat it like a mini online course on online courses. And lastly – research, research, and research. Check out multiple online tools and platforms and test them. Decide the best combination of devices, platforms, and resources for yourself. The world of teaching online has bright prospects for you, so jump right in and start your journey!


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Online Qizzes, blog, Course Online, E Learning, Learning Management System, Online Course, Online Learning
The quiz is the most underrated marketing strategy in the current armory you have for marketing and selling your courses.

A Quiz has the potential to go viral and drive your point through a series of questions that not only intrigues the quiz taker but also instigates him to share it with his friends and teams on social channels like Facebook and LinkedIn.

Three Important Steps For Creating Online Quizzes


1. List Down the Right Quiz Ideas and their Titles:

Yes, you have to look for the right quiz Ideas. The combination of the right quiz idea and the right title is the first step of making your quiz go viral.

List Down the Right Quiz Ideas


Some Quiz Ideas for the Courses:


Quiz Idea 1 :

Let’s say, you are creating a course on “20 recipes of healthy and tasty food in your kitchen.

Now, to market this course, the author can create some exciting quizzes like

How much do you know if the food you eat is healthy or not?

Is your daily breakfast healthy?

Quiz Idea 2:

If you are building a course on Do It Yourself Technical SEO

The quiz can be some of these.

Do I really know about Technical SEO? Let’s take this quiz and know.

Is Technical SEO Just a Hype or Reality? Let’s take this quiz and know.

And like this, every course can have at least 2 to 3 different quiz ideas and the one which goes viral can be pushed more.

2. Choose Right Online Quiz Maker


The idea and titles are a great start but then to take it to the world, and you need to make sure you choose the right online quiz maker which has the following

  1. Flexibility to create the way you think about it
  2. Ability to share the quiz once taken
  3. Lead Generation forms to generate more leads
  4. The price point, which is pocket-friendly.

If you search for them, surprisingly, we see only a few good online quiz makers and one of them is FreshLMS.

Right Online Quiz Maker
FreshLMS has the flexibility to create a quiz that can have single select, multi-select, images, text, colors, etc. It is on the cloud, so the performance reports are available for each quiz you create.

Aah one more thing !! The first Two Quizzes on FreshLMS online quiz maker is free for all.

3. Promote it on Social Media Channels, Email Campaigns


Once you have completed the first two steps, now it’s the time to shout loud and share it with the world. Do share it in your email campaigns, Social Media, Do pay campaigns of small budgets in social media and let the quiz be visible to a larger number audience.
Social Media Channels
One Live Example which will blow up your mind !!

The Foundation has fantastic courses that help individuals think in the right direction and build their own SaaS software products. Now to pull the right audience, the team has created a quiz – Do you have an Entrepreneurial Mind?

The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80 and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us.

It your time to create a quiz and generate more leads as well as sell online more !! Sign up with FreshLMS and create your own Quiz 


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Uncategorized, blog, Build brand, Learning Management System, Online Course

Sales as a function is a combination of soft skills and product knowledge. They bring revenue to your company. They are the face of your company. So, it is critical to ensure that they are well-trained in all aspects. It is a myth to believe that salespeople do not require any specific training. Companies invest a lot in developing products, marketing, and recruitment, but never on their sales team. However, a research study by Harvard Business Review shows that companies that invested in training their people were 9% more effective than their competitors. It can even improve sales and profits by 24%. 


An ideal sales training program lasts for 90 days and could even go up to a year. However, in a fast-paced environment, dedicating three months to a year is too much of an ask.


Hence, the best way to address this by conducting sales training online. Let’s look at how online sales training could benefit your company.


8 Reasons to do Sales Training Online


1. Up-to-Date Product Demos


Your products will go through multiple updates and revisions. Your sales team cannot give a demo of a product as old as two years to your customers. But neither can they spend time getting acquainted with the changes frequently. Online sales training will give them an understanding of the product and help them stay updated. 

Product Demos


2. On-board New Sales People Faster and Easier


As mentioned earlier, typically, it takes 90 days for a new salesperson to be onboarded. Online sales training enables the new employee to learn about the company, the products, and the sales processes, and work simultaneously. The online training also does not go on for 90+ days. So, it’s easier and faster to onboard new salespeople.


employee onboarding

3. Reduce the Cost of Training


On average, sales training costs $954,070 for most companies. You will also incur costs on arranging the logistics and travel expenses of trainers, which could go up to  $103,750. You can reduce these costs by taking your sales training online. Trainers can record the sessions from wherever they are located, and you can upload it to your learning management system (LMS) for everybody’s easy access.

reduce-cost


4. On-the-go Micro Learning


Micro-learning is about breaking down learning content into a small, digestible format. With the attention span of humans becoming as less as a goldfish, micro-learning is the best way to ensure that the learners understand the concepts better. Micro-learning works on the 90/20/8 principle, which means people’s attention span wanes after the first 8 minutes. Considering how busy the salespeople are, learning a huge chunk of information can be overwhelming for them. With online sales training, you can break the huge chunk of information into 3-5 minutes lessons, making the learning more interesting and impactful for salespeople. 

Easy with Micro Learning


5. Learn from Successful Sales People


Scheduling training sessions with successful salespeople can be cumbersome, and you cannot do it regularly. In online sales training, you can arrange live sessions with successful salespeople or even record their training and upload it as an on-demand training lesson. This will help your team learn the best practices from the best people in the industry. 

Learn from successful salespeople

6. Learn at your Pace


Time is a major challenge for salespeople. Sometimes they have to miss in-class learning sessions when they are on the field or traveling for meetings. This can impact their learning. With online sales training, your team can assess all the lessons anytime using any device they desire. They can learn at their pace from wherever they are without impacting their work. They can even pause and resume or rewind the courses to learn better.

learn anytime anywhere

7. Test your Learning through Chapter / Module-level Quiz


To ensure that your salespeople have understood the concepts correctly, you can test their learning after every chapter or module through quiz and gamification. From scenario-based questions to multiple-choice questions, you can do many things if you have the right LMS platform. A chapter or module-wise quiz is the best way to gain clarity on the progress of your team members.

Quiz


8. Collaborate and make Learning fun


Who said online learning is a lonely activity? You can make it as fun and engaging as classroom training. You can develop online communities for participants to share information or queries on the forum and receive support from other members. You can also integrate social sharing so participants can share their progress or announce the completion of training on social media. The idea is to make the course as engaging for the participants as possible.


Collaborate and make Learning fun

How can FreshLMS help you in putting your Online Sales Training Course in place?


Once you prepare your sales training videos, it’s time to put it on a learning platform and provide access to your sales team.


FreshLMS is a cloud-based learning platform that can help you to upload and manage any kind of training online.


The Advantage of FreshLMS learning platform is, you can:


  • Create courses with just a few clicks
  • Host videos, create a quiz and even use gamification to engage users
  • Get the status of the courses and subscriptions in one click
  • Set up payments for the courses
  • Integrate it with your preferred systems to export data
  • Create mobile responsive courses 
  •  Embed videos, PDFs, Word documents, and PPTs as additional resources
  • Collaborate with other members and trainers via chats and comments
  • And offer certification to your members on completion of the course


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Learning Management System, Champions, E Learning, Jobs Selecting, Learning Experience, Learning Management System, Online Course, Solopreneur, Training, Video

What you will learn:


  • What is video-based employee training?
  • Why is it more beneficial than traditional training?
  • How can FreshLMS help you for free?

Organizations operate in a fast-paced environment. There is very little time for the employees to settle in and get used to the new work and environment. Most organizations look at it as a waste of precious man-hours and money (considering that the average training cost is around $1,041 for each employee). They consider it a mere formality and find quick ways to complete the training, which honestly can be quite catastrophic in the future. 


If you ask an HR professional, they will tell you that an ideal onboarding period should be between 90 to 100 days. However, a survey by CareerBuilder showed a very different picture. The survey of 2,300 hiring managers and HR professionals indicated that only 11% of companies have an onboarding process of more than three months. 25% said the process gets over within a day, while 26% confirmed that they spend a week or less on onboarding

 

Understandably, organizations do not have the time and resources to conduct extensive training programs, given the pressure of working in an agile environment and the focus on accelerating the go-to-market process. However, the HRs argue that an onboarding program of less than a month can impact the retention rate. It takes time for employees to get accustomed to the new culture, compliance, and duties. 

They say that having a more extended onboarding program, preferably for a full year, can improve the retention rate by 25%.

So, how can organizations implement this in a cost-effective and time-saving manner?

 

The answer lies in video-based employee training.


What is video-based employee training? 

video-based employee training?

Video-based employee training is delivered in video format. These videos can be animation videos, interviews of leaders and employees, explainer videos, and corporate videos talking about the company. They are engaging, accessible, and can be viewed anytime by your employees. 


How online learning platforms are beneficial over traditional training?

Here are five reasons why online learning platforms score over traditional classroom training.


1. Cuts cost


Cut Costs

Do you know, on average, a company spends 40% of its training budget on travel costs? Add to it the additional expenses of training material and other logistics. You can save all those expenses by adopting video-based employee training. There is just a one-time expense of developing video-based training. Companies like Microsoft and IBM have saved $303 per person to $579 million in two years, respectively using video-based training. 


2. Aids better learning


Aids better learning

In traditional training, employees have to keep pace with others to complete the training. Sometimes they might miss out on crucial lessons in the process. With video-based training, they can learn at their own pace. They can even replay the lectures or rewind them by a few minutes to learn better. This helps them to get a better grasp on the subject matter.


3. Helps to break complicated subjects into bite-sized content

bite-sized content

According to Forrester’s research, 75% of employees prefer to watch a video rather than read an article, document, or an article. Thanks to its audio-visual capabilities, it also increases retention by 35%. This means that if you have to train your employees on complicated and technical subjects, then you don’t have to resort to lengthy training formats.

You can break them down into bite-sized videos of 3-5 minutes so that it is easy for them to grasp it. And it need not be easy. Take CitySprint, for example. They created a fun, animated video on how employees should adhere to a checklist to ensure that the package arrives safely. The video drove the points better than a textual or in-class presentation that is easily forgettable.


4. Provide training to a broader audience 

training to a broader audience

Conducting mass-training, especially for employees across different projects, time zones, and locations, can be challenging. Video-based training removes that stress. Employees across various locations can easily access video-based training. You can provide training to 10-100 employees all at once. 


5. Easily measurable


5 Reasons Why Video-based Trainings are Perfect for Your Employees 3

Tracking the effectiveness of the training can be time-consuming. There could also be delays in measuring them as you have to consolidate the ratings from the participants and calculate the average ratings. If you include analytics in your video-based training, you can measure its effectiveness in real-time. This will provide insights on which modules have worked and which require improvement. 



How FreshLMS can help you in launching your own online learning platform?

 

FreshLMS is an easy-to-use learning management system that helps to build a culture of learning in your organization. You can build courses, create courses, introduce gamification, and track their effectiveness using the platform. FreshLMS also allows you to upload video-based training. You don’t have to worry about the storage or the security of the videos. FreshLMS takes care of it.

FreshLMS is in the beta stage. We are striving to create a world-class learning platform for organizations like yours. So, that’s why we are not charging a single penny from you.

So, what are you waiting for? Visit our website to know more and get started on creating a world-class learning experience for your employees.  


                                            Start a learning platform for your organization NOW


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