Udemy Marketplace, blog, Build brand, E Learning, Fashion, Learning Experience, Learning Management System, Personal Branding, Training“But, where do I begin?”
When you begin something monumental, this is always the first question. That’s exactly what we plan to answer for online teachers who are new, as well as ones who are experienced and want to start a new course. So, hop on!
You might have heard varying opinions that have left you confused about which teaching platform to choose. The most popular choice seems to be a Udemy MarketPlace, a beneficial platform for students. Is it as beneficial for teachers, too? Figure this. There are individual courses on offer for as high as $1 billion and more on self-branded platforms such as Kajabi, Teachable, FreshLMS, Thinkific, etc. The opportunities beyond Udemy Marketplace are endless. Before picking your preferred platform, let’s start by breaking down what you need.
Questions you need to ask before selecting the platformIntrospection is the beginning of any good decision, so let’s try to dive deep into your personal requirements.
- What is my objective for becoming an online teacher?
- Do I see myself pursuing online teaching in the long run?
- If yes, then how important is my personal brand to me?
- Do I want my courses to sell purely on course content, or do I want my personal credibility to add to the course value?
- Do I want a high level of customization or would I prefer things templatized?
- Do I want to make my own personalized website, or just follow a template for the time being?
- How much time and dedication can I put into my new course?
- Do I want to create my own marketing strategy for the long term or leverage the hosting platform’s reach?
- Would I like my course design, structure, registration page, landing pages, payment mechanisms, etc. to all be customized?
Based on your answers, consider the following two options.
Online teaching marketplaces
Udemy is the Amazon of online courses. You are one of the thousands of sellers using Amazon’s brand and platform to sell your services.
If your answers for most of the questions above lean towards templates, Udemy, or a similar marketplace might be a good choice. With such a platform, you get these features:
- Your course content, pricing, and marketing are influenced by the marketplace’s policy. There is a structure in place which you ought to follow.
- You can leverage the reach of the marketplace and not work too much on your personal reach.
- Udemy offers lucrative quizzing tools, mobile interface, worksheets, etc.
Platforms such as FreshLMS are customization services that work like Shopify. They put you on the front foot and offer a chance to create your own digital store, price your course freely, have a personal connection with students via email and other platforms, cross-sell your other courses, and grow your brand on exactly the path you choose for it.
Some features that FreshLMS offers are:
- Heavy on-course personalization
- Ideal user journeys (fully customized)
- Prompt quizzes and assessments
- Custom domains for every course
- Effortless payment unification
- Smart third-party integrations (for marketing and reports)
- Completely Whitelabel and re-brandable operations
- Next-gen reporting and analytics (with insights about performance, cash flow, engagement metrics, detailed sales reports, etc.)
- Support for solopreneurs and organisations
We will now pit Udemy Marketplace against the option of your own website on five crucial parameters, and then you can figure out the rest for yourself. After all, we aren’t here to decide for you, but just to empower you with information.
Course content: Udemy vs your own website
If you choose Udemy, you have to upload your course into a preset interface. You can use video, audio, text, and add subtitles. This should make the process faster. However, Udemy also has a tedious approval system where you might get stuck with tiny details.
With your own website, you decide every single step of the user journey. You can embed videos from YouTube or other streaming platforms, as opposed to Udemy where you cannot link any other website including YouTube. With FreshLMS, you can even have a custom domain for each course.
Course design: Udemy vs your own website
On Udemy, there is just one design which all courses follow. Your course content is the only thing that will set it apart. This works for some students as taking one course familiarises them with the layout and makes taking subsequent courses easier.
However, as a creator— and we mean it in the most artistic sense, (teaching is, after all, an art and not just a service) — wouldn’t you love to give it a personal touch? You could turn the way your course looks, your logo, and your brand into additional selling factors. When FreshLMS says ‘Whitelabel and Rebrandable’, it means those words in every sense.
Pricing: Udemy Marketplace vs your own website
To give a fair picture of how pricing on Udemy works, let’s look at a testimonial of a former Udemy instructor from 2019.
“Students that bought my course at the full price of $199 from my website felt cheated once they saw that they could get the same course on Udemy for under $10 – and understandably so. This misstep cost me thousands of dollars, not to mention countless hours that I had to spend responding to refund requests. Once I stopped selling my courses on Udemy, my refund rates dropped dramatically.”
Your course can end up being valued much lesser on Udemy, without you having any control over it. Even if you aren’t bearing the difference, such valuation could hurt your brand in the long run. It is always more satisfying to create your own niche, be honest about your value, and earn what you deserve.
Sales and marketing: Udemy Marketplace vs your own website
On Udemy, you end up splitting half the fees you earn with the marketplace. Plus, you compete with a lot of other courses on the same subject, using the same interface. When Udemy marketplace your course with discounts, it is basically marketing itself more than you or your course.
Most of the platforms where you can make your own website have monthly and yearly subscription models, wherein you pay them once and then make unlimited courses for unlimited students within the timespan. You can use various options like PayPal, Stripe, etc. free of charge. You are also responsible for marketing your course and conducting the analysis. You have the freedom to link your website to tools such as MailChimp, Hubspot, Zapier, etc.
Customer support: Udemy vs your own website
Udemy has a huge list of FAQs, a ticketing system, as well as a chat option. However, you cannot directly call an expert. As a teacher, you are also not allowed to respond to or moderate comments. You can’t ask for more information regarding a customer’s complaint.
If you have your own website, you also have your own communication system. You can moderate comments, decide how you respond to complaints, and use email, call, chat, or any other means to resolve them. In a world full of consumers obsessed with ‘personalization’, what could be better than putting them directly in touch with you?
We’re not going to lie, Udemy is a good place to test your course material. But when it comes to sustaining in the online teaching world, you will have to put in a little more effort. +
The day Udemy changes a feature or policy, you will be powerless. You own neither the audience nor your own offering, effectively limiting growth. With your own website, you will have limitless power and control to design, change, and update constantly.
Your website is basically your own boutique classroom minus the school’s rules.
After all, it is always the teachers who shut textbooks and make their own rules who teach the best and remain in our minds forever.
Personal Branding, blog, Build brand, Champions, Jobs Selecting, Learning Management System, Online Course
You have worked really hard to reach to a position you are in today. You are in a senior role with more than 10 or 15 years of experience. From here on, you don’t win jobs based on your interviews. It is purely based on how your potential employers find you.
Building a Brand for yourself is vital to go to the next level in your career.
Below are some practical, attainable, and very cost-effective ways to build your brand and move to achieve the next big thing in your career.
3 Simple Ways to Build your Brand
1. Start Expressing your Thoughts and Opinions:
As you have been in the domain for more than a decade, you for sure know many things which the world around you might even can’t think of. Start putting down your thoughts in the form of blogs. Today it is easy to create a blog. You can do it in Medium or LinkedIn Posts to start with.
Key Points to Remember:
- Don’t worry about making it look perfect. Nothing is ideal in the world. The more you write, the better it will be. It will then become like a routine.
- Use the more accessible channels like Medium, LinkedIn Posts to pen down your thoughts and publish them.
- Use Grammarly to do the necessary grammatical checks.
- Don’t worry about the number of words, super high-quality images, etc. The thoughts can be small, big. What matters is penning it down.
- Just Write as if no one matters to you.
Marketing Mavericks like Seth Godin, Neil Patel, Rand Fishkin do not write like a publisher. They write just like a normal human being. They are the best people to learn from for brand building.
2. Go To Events:
Yes. Even today, the events matter. You might have a lot of meetups happening around you on the areas which are of your interest. Join them, attend the meetups. You will meet lovely people out there. You will have a lot of exciting things to share and learn.
Key Points to Remember:
- Don’t aim to attend some big conferences way away from home from day 1.
- Start attending the meetups in and around your place. If you don’t find any meet up then its an excellent opportunity for you to create one and gather the like-minded people.
- Once in a while, try attending the online conferences and start e-meeting people.
- After some time of doing the above points and you start interacting with many people, you can surely go and attend the big ones.
Companies in the field of accounting, marketing, service, etc. do conduct the big events once in a year wherein all the like-minded people of that industry or domain join in and share the knowledge.
3. Build Course:
what would be more rewarding than converting your knowledge into a structured course and selling it to the world. It is a beautiful way to help a lot of people who want to learn new things. Internet is the medium which connects everyone in the world.
Courses give your brand a real booster. Everyone does not do it. Courses show your commitment to the domain you are in, the confidence you have in your domain, and your willingness to share it to a broader audience for good. These are the qualities is what every employer looks into their senior management hires too 🙂
Key Points to Remember:
- You don’t need to be an expert in technology to build and sell your courses. Just record using the platforms like Loom and upload on to FreshLMS and put the pricing. That’s it, you can then start selling your course. Everything related to Hosting, security, payment gateways, member management is taken care of by the FreshLMS platform itself.
- Don’t worry if you see a lot of courses or videos on Youtube on your domain. “Bits and Pieces” of information here and there will not give complete knowledge. Your structured course for sure can.
- Nothing is perfect. You just have to start it, and as you move on, it will become better day after day.
- A consistent parallel income will come your way. Nothing is more satisfying than converting your passion into a regular income.
You don’t have to create a course on what is HOT, you create a course on what you are expert at, and the world has millions of people who would love to learn from you. There is no Nobel profession than SHARING YOUR KNOWLEDGE.
So what are you waiting for? Go ahead and start building your brand.