Learning Experience

Education is the new currency. It is not restricted to the four walls of a classroom anymore. Today, anyone from the remote part of the globe with basic internet connectivity can get educated thanks to online learning! The demand for online courses will take the industry to the $350 billion mark by 2025


It has simplified the way people learn new subjects. But most importantly, it has enabled many subject experts to share their domain knowledge with everyone. Dissemination of knowledge is no longer limited in the hands of a few experts. If you are a subject matter expert, you are free to spread knowledge and gain extra income using online courses. You can build your own academy.


However, remember there are many experts (some really good and some who are still a novice) making online courses on the same subject. Hence, the only way to get people on your course is by offering them higher value. 


In this blog, we will discuss five best practices you should follow to create highly valuable online courses.


Five Best Practices for Creating Online Courses


1. Know your audience 

This is the first step to creating a valuable online course. Let’s assume you are a digital marketer who specializes in creating winning digital marketing strategies for startups. You want to teach how to create digital marketing strategies. So, your target audience could be budding entrepreneurs or digital marketers of startups wanting to know more about designing marketing strategies on a shoestring budget.

Knowing your audience will help you to make your course more relatable to the target audience. For example, if your audience already knows digital marketing, you can briefly touch upon the basics and move on to complex lessons. It will give you a roadmap while creating course content. 

Targeted Audience


2. Prepare a clear course outline

Imagine learning to write long sentences without knowing how to write alphabets. Unimaginable, right? Your course content cannot flow haphazardly. There should be a certain logic in how it is structured. Analyze how you would like to take your audience from point A to point B and then create a clear outline for the course.

Introducing the audience to the basics of social media and then jumping directly to Google Ads would confuse the audience. The ideal way would be to introduce a concept, delve further into it, give actionable tips, and then move on to the next concept. 

Create Course

Pro tip: Break your course into a digestible chunk of small sub-sections. Try not to exceed each lesson beyond 6-7 minutes as that could take away the attention of the audience. 


3. Ensure your course is easily accessible 

The advantage of an online course is you can learn from anywhere, anytime. So, it has to be easily accessible to your audience. Ensure that your course is mobile-friendly and easily compatible with different devices. As we talk about accessibility, ensure that your course is easily accessible to the differently-abled audience too.

For instance, make the navigation simpler for a visually challenged person to access and download the lectures. Ensure that there are subtitles in your videos for people with hearing issues to understand the course better. 

Learning paltforms

 


4. Offer a good learning experience

Here are a few things you must do to create a good learning experience for your audience – right from the sign-up process to finishing the course.


  • Add a course objective at the beginning to prepare the audience for what they can expect from the course.
  • Include gamification or quizzes in the end, to allow learners to test their knowledge.
  • Give certificates on completion to nudge learners to finish the course.
  • Keep your forum interactive so people can interact and ask you questions directly.
  • Check the audio and video quality of your course.
  • Do not upload very heavy files as that could make the page load slower. 
  • Include transcripts and other documents along with the video for reference.
  • Gather feedback at the end of the course to find out pain points to improve in the future.

Good Learning Experience



5. Use the best tools

In continuation of the point above, you must use the best possible tools to create a successful course. We don’t recommend investing a massive amount in technology, but you must choose the right microphone, and the right camera to record the videos. Ensure that the sound and video quality is decent enough for the learner to stay focused on your course. 


Pro tip: Record your videos in preferably silent premises. You don’t want the background sounds of construction or traffic to seep into your audio. 

Online School

Create awesome online courses using FreshLMS?

Now that you know the basics of creating a good online course, it’s time to upload your course on a platform and distribute it on social media to promote sign-ups. That’s where FreshLMS can help you.

FreshLMS is a learning management system that allows you to upload, manage, and analyze the performance of the course on one platform. Here are a few things you can do with FreshLMS:


  • Set up your academy in just a few clicks.
  • Upload your videos without worrying about the storage space and security.
  • Embed videos, documents, and other things to make your course more wholesome.
  • Make your course mobile-ready.
  • Create quizzes and games to test the learner’s understanding.
  • Reward them with certificates on completion.
  • Setup payment gateway in just a few clicks.
  • Make your course more interactive through collaboration with learners.


And here’s the best part. You don’t have to break the bank to create an online school. Being at the beta stage, FreshLMS is letting users create and manage courses for free! We don’t even ask you for your credit card details. So, you can experiment with your course without worry and generate high ROI from it.


Ready to create your online school for FREE, Sign up for a Free Trial Now !!

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Learning Management System, Champions, E Learning, Jobs Selecting, Learning Experience, Learning Management System, Online Course, Solopreneur, Training, Video

What you will learn:


  • What is a video-based employee training?
  • Why is it more beneficial than traditional training?
  • How can FreshLMS help you for free?

Organizations operate in a fast-paced environment. There is very little time for the employees to settle in and get used to the new work and environment. Most organizations look at it as a waste of precious man-hours and money (considering that the average training cost is around $1,041 for each employee). They consider it a mere formality and find quick ways to complete the training, which honestly can be quite catastrophic in the future. 


If you ask an HR professional, they will tell you that an ideal onboarding period should be between 90 to 100 days. However, a survey by CareerBuilder showed a very different picture. The survey of 2,300 hiring managers and HR professionals indicated that only 11% of companies have an onboarding process of more than three months. 25% said the process gets over within a day, while 26% confirmed that they spend a week or less on onboarding

 

Understandably, organizations do not have the time and resources to conduct extensive training programs, given the pressure of working in an agile environment and the focus on accelerating the go-to-market process. However, the HRs argue that an onboarding program of less than a month can impact the retention rate. It takes time for employees to get accustomed to the new culture, compliance, and duties. 

They say that having a more extended onboarding program, preferably for a full year, can improve the retention rate by 25%.

So, how can organizations implement this in a cost-effective and time-saving manner?

 

The answer lies in video-based employee training.


What is a video-based employee training? 

video-based employee training?

Video-based employee training is delivered in video format. These videos can be animation videos, interviews of leaders and employees, explainer videos, and corporate videos talking about the company. They are engaging, accessible, and can be viewed anytime by your employees. 


How online learning platforms are beneficial over traditional training?

Here are five reasons why online learning platforms score over traditional classroom training.


1. Cuts cost


Cut Costs

Do you know, on average, a company spends 40% of its training budget on travel costs? Add to it the additional expenses of training material and other logistics. You can save all those expenses by adopting video-based employee training. There is just a one-time expense of developing video-based training. Companies like Microsoft and IBM have saved $303 per person to $579 million in two years, respectively using video-based training. 


2. Aids better learning


Aids better learning

In traditional training, employees have to keep pace with others to complete the training. Sometimes they might miss out on crucial lessons in the process. With video-based training, they can learn at their own pace. They can even replay the lectures or rewind it by a few minutes to learn better. This helps them to get a better grasp on the subject matter.


3. Helps to break complicated subjects into bite-sized content

bite-sized content

According to Forrester’s research, 75% of employees prefer to watch a video rather than read an article, document, or an article. Thanks to its audio-visual capabilities, it also increases the retention by 35%. This means that if you have to train your employees on complicated and technical subjects, then you don’t have to resort to lengthy training formats.

You can break them down into bite-sized videos of 3-5 minutes so that it is easy for them to grasp it. And it need not be easy. Take CitySprint, for example. They created a fun, animated video on how employees should adhere to a checklist to ensure that the package arrives safely. The video drove the points better than a textual or in-class presentation that is easily forgettable.


4. Provide training to a broader audience 

training to a broader audience

Conducting mass-training, especially for employees across different projects, time zones, and locations, can be challenging. Video-based training removes that stress. Employees across various locations can easily access video-based training. You can provide training to 10-100 employees all at once. 


5. Easily measurable


5 Reasons Why Video-based Trainings are Perfect for Your Employees 1

Tracking the effectiveness of the training can be time-consuming. There could also be delays in measuring them as you have to consolidate the ratings from the participants and calculate the average ratings. If you include analytics in your video-based training, you can measure its effectiveness in real-time. This will provide insights on which modules have worked and which require improvement. 



How FreshLMS can help you in launching your own online learning platform?

 

FreshLMS is an easy-to-use learning management system that helps to build a culture of learning in your organization. You can build courses, create courses, introduce gamification, and track its effectiveness using the platform. FreshLMS also allows you to upload video-based training. You don’t have to worry about the storage or the security of the videos. FreshLMS takes care of it.

FreshLMS is in the beta stage. We are striving to create a world-class learning platform for organizations like yours. So, that’s why we are not charging a single penny from you.

So, what are you waiting for? Visit our website to know more and get started on creating a world-class learning experience for your employees.  


                                            Start a learning platform for your organization NOW

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