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Is Quiz there in Your Marketing Strategy for Selling Your Course

Quiz is the most underrated marketing strategy in the current armoury you have for marketing and selling your courses.

A Quiz has the potential to go viral and drive your point through a series of questions which not only intrigues the quiz taker but also instigates him to share it with his friends and teams on the social channels like Facebook and LinkedIn.

Three Important Steps For Creating Online Quizzes


1. List Down the Right Quiz Ideas and their Titles:

Yes, you have to look for the right quiz Ideas. The combination of the right quiz idea and the right title is the first step of making your quiz go viral.

List Down the Right Quiz Ideas


Some Quiz Ideas for the Courses:


Quiz Idea 1 :

Let’s say, you are creating a course on “20 recipes of healthy and tasty food in your kitchen.

Now, to market this course, the author can create some exciting quizzes like

How much do you know if the food you eat is healthy or not?

Is your daily breakfast healthy ?

Quiz Idea 2:

If you are building a course on Do It Yourself Technical SEO

The quiz can be some of these.

Do I really know about Technical SEO ? Let’s take this quiz and know.

Is Technical SEO Just a Hype or Reality ? Let’s take this quiz and know.

And like this, every course can have at least 2 to 3 different quiz ideas and the one which goes viral can be pushed more.

2. Choose Right Online Quiz Maker


The idea and titles are a great start but then to take it to the world, and you need to make sure you choose the right online quiz maker which has the following

  1. Flexibility to create the way you think about it
  2. Ability to share the quiz once taken
  3. Lead Generation forms to generate more leads
  4. The price point, which is pocket-friendly.

If you search for them, surprisingly, we see only a few good online quiz makers and one of them is FreshLMS.

Right Online Quiz Maker
FreshLMS has the flexibility to create the quiz which can have single select, multi-select, images, text, colours etc. It is on the cloud, so the performance reports are available for each quiz you create.

Aah one more thing !! First Two Quizzes on FreshLMS online quiz maker is free for all.

3. Promote it on Social Media Channels, Email Campaigns


Once you have completed the first two steps, now it’s the time to shout loud and share it the world. Do share it in your email campaigns, Social Media, Do paid campaigns of small budgets in social media and let the quiz be visible to a larger number audience.
Social Media Channels
One Live Example which will blow up your mind !!

The Foundation has fantastic courses which help individuals think in the right direction and build their own SaaS software products. Now to pull the right audience, the team has created a quiz – Do you have an Entrepreneurial Mind?

The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80 and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us.

It your time to create a quiz and generate more leads as well as sell online more !! Sign up with FreshLMS and create your own Quiz 

Author


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Rahul Mehta

A geek who loves Digital Marketing and CRM. Enjoying building tools for helping businesses and marketers generate growth.